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PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

Q&A: Esperanza Teasdale
November 2, 2020

Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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don't-quit-wide

Don’t Quit Eyes $3.0 Billion Adult Nutrition Category

September 11, 2020

Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.


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coke-truck

Coke Names Operational Leaders in Global Shuffle

CEO Quincey Illuminates Need for Restructure
September 11, 2020

At an investor event hosted Thursday by Barclays, Coca-Cola CEO James Quincey said the company’s recently announced reorganization centered on...


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Polar-Beverages-2.jpg

KDP Looks to Make Polar Seltzer No. 1

Q&A With Keurig Dr Pepper CCO Derek Hopkins
August 12, 2020

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...


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Buffalo Rock Pepsi to Distribute RC Cola, KDP Portfolio

July 1, 2020

Pepsi bottler Buffalo Rock has picked up distribution of Keurig Dr Pepper’s brands including RC Cola, 7UP, A&W Root Beer, Crush and Bai in parts...


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Recessionary Private Label Shift Not So Simple

RBC Capital Bullish On Top-Branded Products
July 1, 2020

Conventional wisdom holds that consumers will trade down to private label consumer packaged goods during economic downturns such as the pandemic-driven US recession...


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Nestlé Looks To Shed Pure Life, Arrowhead

Evaluating Sale of Most Bottled Water Brands in US, Canada
June 23, 2020
Sparkling_Header

Sparkling Water Results

Category Grows as Coke’s Aha Digs In.
June 9, 2020

Sparkling water volume and dollar growth each reach +15% or more in the first quarter of this year as Coca-Cola increased its presence. Coke’s new Aha, launched in March, grabbed almost...


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Whitestown

Coke Consolidated May Add Indiana Production Capacity

June 9, 2020

Coca-Cola Consolidated said it will begin construction this month on a $55 million, 400,000-square-foot automated warehouse and distribution center in the Indianapolis suburb of Whitestown. That will free up space


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