BD Founder Recalls Reporting ’Boldest’ Move After Face-to-Face With Goizueta, Keough

Plus: Read BD’s 1985 New Coke, Coke Classic Coverage

Next Friday, July 11, will mark 40 years since Coca-Cola shocked the world for the second time in three months by bringing back its original Coca-Cola formula, which the company renamed Coca-Cola Classic. The first...