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Canopy Launches RTD Sports Drink

April 14, 2020

A sports drink brand backed by cannabis producer Canopy Growth and with potential access to the beer distribution network of Constellation Brands is preparing to launch its first ready-to-drink product next month. Toronto-based BioSteel Sports Nutrition, known for its powdered pink beverage, wants to...


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alcohol

Beverage Calories and Alcohol

A Look At Shifting Consumer Preference
March 18, 2020
Given triple-digit percentage growth rates for hard seltzers and the increasing trend toward ultra-low-calorie beers, BD decided to take a look at calorie counts for alcoholic beverage segments and brands...
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rockstar-pepsi

New Details: PepsiCo-Rockstar Acquisition. Speculation Now Turns to Bang.

Distribution Deal Renewed in 2018.
March 18, 2020

On March 11, PepsiCo announced an agreement to buy Rockstar Energy for $3.85 billion plus $700 million worth of tax benefits payable over 15 years (BD Email News Alert 3/11/20). Aside from the opportunity to grow Rockstar...


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Might PepsiCo Purchase Lipton from JV Partner Unilever?

Any Sale of Brand ‘Shouldn’t Have Substantive Ramifications,” for PepsiCo, CFO Says.
February 21, 2020

During PepsiCo’s Feb. 13 earnings conference call with analysts, CEO Ramon Laguarta and CFO Hugh Johnston appeared to throw cold tea on the idea of the company acquiring Unilever’s Lipton tea brand. Unilever has said it is considering a sale of the global brand as demand for...


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Earnings Wrap: Coke CEO Assesses Coronavirus Risk

Costa Coffee Accelerating Express Machine Expansion. Plus, 4Q Coke Revenue Jumps +7.0%. Shares Hit Record High.
February 7, 2020

During a Jan. 30 conference call with Wall Street analysts to discuss Coca-Cola’s fourth-quarter earnings report, CEO James Quincey was asked about potential impacts from the Coronavirus outbreak in China. And in an interview, he discusses plans for Costa Coffee in the US...


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LRB.jpg

LRBs at Retail: 2019 Dollars Up +3.9%; Volume +1.1%

Pricing Gains in Most Categories. Coke, PepsiCo, Keurig Dr Pepper Lose LRB Share
February 7, 2020

BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...


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369c

FS19 Recap: Coca-Cola CEO James Quincey

‘Never Say Never’ On Coke Brand Experiments, Non-Monster Energy Plays. Sees Coffee Growth. Says Femsa Relationship ‘Strong.’
December 17, 2019

Coke CEO James Quincey joined Future Smarts after a visit that morning to the New York Stock Exchange, where he and other executives celebrated Coca-Cola’s 100th anniversary as a public company by ringing the opening bell. Quincey now is in his third year as CEO of Coke. He was additionally named chairman of the board in April. Quincey joined Coke in 1996 and has spent the majority of his career in Latin America and then Europe before becoming COO under former CEO Muhtar Kent in August of 2015. Quincey’s focus as CEO has been to grow brand Coke while diversifying the company’s portfolio to everything from coffee drinks to plant-based offerings. Early this year, he closed on the acquisition of UK-based Costa Coffee, a chain of cafés stretching across Europe...

This story is a recap of highlights from his Future Smarts conference appearance Dec. 9 in New York.


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Bridge-Pepsi

PepsiCo to Acquire Washington-Based Bottler Bridge 2 Bridge Beverages

November 26, 2019

PepsiCo has signed a letter of intent to purchase independent Pepsi bottler Bridge 2 Bridge Beverages, based in Bremerton, Washington west of Seattle. The acquisition of the


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Non-Carb Category and Brand Results, First-Nine Months of 2019

Private Label Bottled Water Gains as Leaders Nestle, Coke and PepsiCo Shed Share. Tea and Sports Drink Volumes Decline
November 13, 2019

Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue,


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aha3

Coca-Cola Details Launch Plans for New Aha Sparkling Water

Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.


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