Here's a Look at Retail Promotions During the Holiday
July 15, 2020
Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...
Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...
Pandemic Stock Up Boosts Water, Sports Drinks, Tea in Q1
June 9, 2020
The US bottled water, tea and sports drink categories all gained volume and dollars during the first quarter as the COVID-19 pandemic spurred consumers to stock up late in the period. As shown in the Green Sheet included with this issue, the
Analysts at RBC Capital Markets hosted a global consumer and retail conference on May 27-28. Beverages analyst Nik Modi interviewed leaders from Keurig Dr Pepper, Coca-Cola and Primo Water (formerly Cott). The following is a synopsis of shifts in short-term and long-term trends seen by the executives.