Don’t Quit, the ready-to-drink protein drink launched last month by LA Libations and fitness guru Jake Steinfeld, is headed for 5,000 retail doors by the end of year, according to LA Libations Co-founder Danny Stepper ...  Learn how the deal came about and where the brand is headed.

At an investor event hosted Thursday by Barclays, Coca-Cola CEO James Quincey said the company’s recently announced reorganization centered on...

Electrolit, a sports drink brand produced by Mexico-based pharmaceutical company Grupo Pisa, has broken into a US sports drink market dominated by Gatorade, Powerade and Bodyarmor and is looking to expand its...

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...

Coke’s plan to re-enter the alcohol sector raised a key question: Who will distribute the beverage in the US?

Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...

Discussions with numerous US Coke, Pepsi and independent bottling executives have confirmed an increasing concern about the availability of 12-oz and 7.5-oz (mini) aluminum cans. “Our biggest problem right now is ...

Coca-Cola has responded to the COVID-19 crisis with a touchless update to the company’s Freestyle fountain. Consumers can choose to scan a QR code with their smartphone camera and use their own phone screen to select and pour a beverage while bypassing the Freestyle’s touchscreen...