The US sparkling water category grew in 2019, driven by the consumer shift to lower-sugar beverages with simpler ingredient panels. Here's a brand-level look and comprehensive data table detailing the category.

BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...

Coca-Cola-owned dairy company Fairlife is considering a new ice cream or frozen yogurt, according to recent US trademark applications. The products, as contemplated by the filings, would carry the same Fairlife name and cow face icon used on the brand’s products including filtered milks and protein shakes such as Core Power. The innovation would mark the company’s first departure from beverages since it was founded in 2012...

Coke Zero Sugar was last year’s star growth performer at retail among the 10 largest US carbonated soft drinks (CSDs). As shown in the Green Sheet attached to this article, the brand posted dollar growth of almost...

7-Eleven hosted its second-annual “Brands With Heart” event to get an early and organized look at the crowded pipeline of US food and beverage startups. BD spoke to Harkness to better understand 7-Eleven’s strategy around emerging brands.

On October 29, Coca-Cola, PepsiCo and Keurig Dr Pepper announced a joint US initiative organized by the American Beverage Association to reduce plastic waste from bottles. The program, called “Every Bottle Back,” will incorporate expertise from the World Wildlife Fund, the Recycling Partnership and Closed Loop Partners, according to the ABA. A key pillar of the initiative will be to reduce the use of new plastic for beverage packaging. Progress toward that goal will be measured with a tracking tool being developed by the World Wildlife Fund. BD wanted to know more about the tool, so we spoke to WWF Materials Lead Alix Grabowski.

Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.