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Coke Retools Marketing And Advertising Strategy Around Tokyo Games

Beijing Presents Next Challenge in Decades-Long Olympic Sponsorship
July 29, 2021

Two years ago, Coke extended its 92-year sponsorship of the Olympic Games for another 12 years. At the time, Coca-Cola was in ...


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Keurig Dr Pepper Shifts More Brands to Polar in New Hampshire

Plus, Latest KDP Partner Brand, Seed Investment Developments
July 15, 2021

Keurig Dr Pepper made the latest in a string of territory changes that executives have said will improve distribution performance and efficiency for the company’s ready-to-drink portfolio. As of mid-June...

Plus, Latest KDP Partner Brand, Seed Investment Developments


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PepsiCo’s U.S. Bottling System Battles Supply Chain Issues

CFO Says Investment in Capacity Will Catch Up to Swelling Demand
July 15, 2021

PepsiCo’s independent beverage bottlers in the US have reported a patchwork of product out-of-stocks at a time of rising consumer demand within...


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Fever-Tree North America Launches Cola Mixer For Dark Spirits

North America CEO Shares Post-Covid View of On-Premise, Discusses Brand Reach
June 23, 2021

Fever-Tree, the UK-founded mixer brand, has added a cola to its US lineup of premium carbonated offerings. Named Distillers Cola, the new drink was formulated to mix with...


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PepsiCo Looks to Capitalize on Consumer Return to Juice

Tropicana Wins Back Millions During Pandemic, Looks to Retain Gains
June 23, 2021

PepsiCo’s Tropicana juices recaptured more than 3.1 million lapsed users during the COVID-19 pandemic. In an interview, Anup Shah, VP and CMO of juice at PepsiCo Beverages North America, said a primary driver...


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Soft Drinks At Retail: Q1 Volume, Dollars Rose as KDP Led Pandemic-Fueled Gains

Green Sheet Details Corporate, Top-10 Brand Performance
June 7, 2021

Consumers continued to turn to carbonated soft drinks at US groceries and convenience stores during the first quarter of this year as many restaurants, workplaces, and foodservice venues remained closed or under limited use following the worst of the Covid-19 pandemic. At US retail, carbonated soft drink (CSD) volume...


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BodyArmor Co-founder Sees Big Global Opportunity in Coke's Potential Buyout

Offers To Keep Management Team at Helm if Coke Takes Majority Stake
May 25, 2021

As Coca-Cola negotiates a possible buyout of sports drink challenger BodyArmor, the public dance between the two companies continued to play out on...


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Recovery Snapshot: Carbonated Soft Drink Sales Versus Pre-Pandemic 2019

Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales
April 30, 2021

Plus: IRI Sees Return To Parity Between At-Home And Away-From Home Food Sales. Late in the first quarter of this year, US soft drink retail sales begin to cycle the impact of pandemic-related pantry loading last year. To get a baseline understanding of the extent to which elevated retail sales are sticking now that pandemic lockdowns are easing, BD compared data from the first quarter of 2021 to the first quarter of 2019 (instead of 2020).

 


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Sales Data Show Beverage Industry in US Steady Under Tough Comparisons

April 20, 2021

Higher pricing has helped beverage makers offset volume declines against unusually high comparisons generated by last year’s pandemic-driven consumer stock up. US all- channel retail data...


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Customer Backlash Over Coke Position on Voting Access Concerns Bottlers

April 20, 2021

Coke system bottlers in the US have warned of a retail customer backlash and expressed frustration at Coca-Cola for speaking out about a new voting law in the company’s home state of Georgia. In recent statements...

                                                



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