Celsius Growth Slows in 1H Retail Performance Data.
Monster Moving Ahead With Price Hikes Despite Consumer Weakness.
US energy drink makers are now facing a surprising reality — the category slowdown is intensifying. During the first half of this year, US energy drink dollar sales at retail grew +3.4% as volume sales grew +1.7%, according to BD data. That represents a deceleration of
CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...
Red Bull Tops Influencer Marketing Ranking for Non-Alcoholic Brands
July 31, 2024
Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...
Exec Says PBNA Focus is Total Beverage Portfolio and Profitability.
PepsiCo’s noisy second-quarter earnings report driven by Frito-Lay underperformance overshadowed an improved trend at PepsiCo Beverages North America (PBNA). On July 11, PepsiCo reported organic sales and volume performance that fell short...
Gehring Joins List of Possible CEO Successors at Iconic Energy Drink Company
June 20, 2024
Monster Beverage’s announcement last week that the company had appointed Swire Coca-Cola USA President and CEO Rob Gehring as chief growth officer is the latest signal that a significant management succession is underway at one of the world’s largest...
Executives Responding to Weakness Among Lower-Income Consumers
May 8, 2024
Coca-Cola Writes Down Value of BodyArmor as Fairlife Soars.
PepsiCo: Away-From-Home Outpaced At-Home Sales in First-Quarter.
Monster’s Sacks May Leave CEO Post in 2025. U.S. Price Hike Announced.
Consumer resilience was the theme from Coca-Cola, PepsiCo, and Keurig Dr Pepper executives for the US market during their first-quarter earnings reports. That’s despite two years of persistent grocery...
In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...
Bottlers Allege a New Pallet Program Breaches Last Year's Gatorade Agreement
March 20, 2024
PepsiCo Calls Action ‘Improper Attempt’ to Rewrite Contract Terms.
Says Agreement With Bottlers Reserves PepsiCo’s Right to Warehouse Delivery.
Pepsi bottlers Admiral Beverage and Newburgh Bottling have sued PepsiCo in a New York court over plans to ship pallets of Gatorade to the warehouses of Walmart and Kroger. The independent bottlers allege the plan will undermine an...
Plus, Company to ‘Aggressively’ Pursue Immediate Consumption Expansion
March 20, 2024
Year-One Progress for C4 Energy Noted. La Colombe RTD Coffee Gets Refresh.
KDP’S Alcohol Related Product Sales Surpass $500M at Retail.
Keurig Dr Pepper hosted an investor update yesterday in New York. The event featured the first in-person investor presentation by COO Tim Cofer, who will take over as...