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PepsiCo North America Refranchising 'Not Under Consideration,' CEO Says

December 9, 2025
PepsiCo held an investor conference call this morning to answer questions about the company’s new "commercial and financial priorities” formed as part of ...
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PepsiCo, Activist Elliott Settle on Growth Priorities

PepsiCo Announces Growth Plan With Activist Investor Elliott's Support
December 8, 2025

PepsiCo just announced a set of "commercial and financial priorities" that are supported by PepsiCo shareholder Elliott Investment Management following "constructive engagement."  

Elliott argued in an early September report that PepsiCo was...


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Briefs: Bottled Water Results. Ultraprocessed Food Lawsuit. ISBT Brand Council. WHO Endorses GLP-1 Drugs. Prebiotic Pepsi Teaser. Johnny Cash Sues Coke

December 3, 2025
A collection of recent developments from around the industry to keep you up to speed...
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New RBC Report Examines Five Forces Shaping Consumer Staples

Researchers See “Exponential” Change Through 2030
December 3, 2025

How Should Executives, Investors, and Government Officials Respond?

In a new report called “The Great Recalibration: Forces of Exponential Change,” researchers at RBC Capital Markets including beverages analyst Nik Modi defined five new...


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Coke Flagship Posted -3.4% Dollar Decline at US Retail in First Nine Months of 2025. Volume down -8.0%

Brand Slowed as Aggressive Immigration Enforcement Dampened Hispanic Consumer Demand
November 19, 2025

Category Dollars Grew +4.3% at US Retail. Volume Fell Slightly

PepsiCo’s CSD Portfolio Lost Share. KDP’s Portfolio Gained

The Coca-Cola Co’s surprising carbonated soft drink (CSD) decline, driven by brand Coke, continued into the third quarter of 2025 at US retail as the Trump Administration’s aggressive immigration enforcement kept Hispanic consumers away from stores and some consumers ...


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Analysis: Congress Closes Loophole That Led to Hemp-Based THC Drinks

Industry Pushing Back; Seeks Federal Solution During Grace Period
November 19, 2025

Legal Expert Doesn’t Expect Pending Ban to Kill Fast-Growing Hemp THC Sector

The agreement to open the US government last week included a potential beverage industry casualty — hemp-based THC drinks. As part of the deal, Congress and President Donald Trump closed a loophole embedded in the 2018 agriculture act that previously legalized hemp farming. Last week’s law will effectively ban hemp-based THC drinks a year from now, following a grace period. The loophole in the 2018 act has unintentionally led to the proliferation of ready-to-drink canned beverages infused with psychoactive hemp-based THC, mostly by way of a cannabinoid called Delta-9. Manufacturers have...


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Opening Thoughts: Big Insights Planned for Future Smarts 2025

November 5, 2025

Our Future Smarts 2025 speaker lineup is set. Get ready for a power packed day on Dec. 15 in New York City.

Just this week, we announced PepsiCo Beverages US CEO Ram Krishnan. He joins the conference as investors pay renewed attention to PepsiCo’s performance and structure. On stage, Ram and I will discuss the product, consumer, retail, and economic changes that are shaping PepsiCo’s beverage business.

Last week, we announced the addition of Keurig Dr Pepper CMO Drew Panayiotou. He, too, joins at a pivotal time, as KDP looks to close the $18 billion acquisition of JDE Peet’s before separating its coffee and refreshment beverage businesses. We’ll discuss how Drew’s team is enticing consumers of both portfolios.

We’ll also spend time with another high-profile marketing leader: Coca-Cola Global CMO Manolo Arroyo. Of high interest in this discussion is how technology, such as AI, and social media are influencing marketing investment and organizational decisions.

And this will be compelling: Monster Beverage Co-founder Rodney Sacks will discuss the soaring energy drink category he helped forge over two decades on the way to building a $7.5 billion global powerhouse with a $65 billion market cap. I will be honored as well to present Rodney with the Beverage Digest Visionary Award. Past honorees have included the late PepsiCo CEO Don Kendall and the late Coca-Cola President and COO Don Keough.

No Future Smarts event is complete without the presence of our beverage bottling community. This year, we’ll hear from Coca-Cola Southwest Beverages President Jean Claude Tissot, as well as from Kelly Clay, president and CEO of Pepsi bottler Admiral Beverage. These leaders are experts on local market execution, the retail landscape, and just about anything else beverage related.

We’ve also assembled a panel to dissect one of the hottest beverage trends: Hemp-based ready-to-drink THC. The category is on a regulatory roller coaster ride. Brand owners Drea Groeschel of Better Than Booze and David Mukpo of Pamos Cannabis Cocktails & Spirits will illuminate this challenging and potentially lucrative category. To help make sense of the ever changing regulatory haze, cannabis and hemp Attorney Seth Goldberg of Pashman Stein Walder Hayden will join the panel as well.

Experts from our conference sponsor EY will share insights on industry disruptors and the future of beverages. You’ll hear from Americas Beverage Sector Leader Sean Harapko, EY-Parthenon Partner and Beverage Transactions Leader Greg Miller, and Former Chief Digital Transformation Officer and EY Executive in Residence Dan Werth.

Future Smarts 2025 will tackle regulatory issues and Wall Street views, too. Our popular sell-side analyst panel will feature Kaumil Gajrawala from Jefferies, Bonnie Herzog from Goldman Sachs, and Nik Modi from RBC Capital Markets. In an additional session, Nik will use data to dive into several topics our readers often ask us about. Plus, American Beverage President and CEO Kevin Keane will help assess everything from ingredient regulation to SNAP soda bans and what’s being done to create a constructive outcome.

This is another Future Smarts you don’t want to miss.


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What We Learned from KDP, PEP, KO During 3Q Report Cards

KDP Eases Investor Concern Over Coffee Deal and Plans to Split Company
November 5, 2025

The third quarter earnings season brought a series of critical progress reports from Keurig Dr Pepper, PepsiCo, Coca-Cola at a time of global consumer volatility. The period also comes as KDP prepares for a massive strategic change and PepsiCo faces activist investor pressure. The following are key takeaways from the companies’ reports...


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NACS 2025: C-Store Operators Preview Next Year’s Beverage Innovation Bets

Coca-Cola Unveils Mr. Pibb Refresh
November 5, 2025

Last month’s NACS show in Chicago drew attendance of more than 25,000, according to organizers. Food and beverage manufacturers use the annual NACS show to unveil new products for convenience store operators from around the country as they prepare to reset shelves early next year. Beverage Digest attended NACS to report on next year’s introductions. Below is a selection of key products shown by Coca-Cola, PepsiCo, Keurig Dr Pepper and select other beverage companies...


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NACS Show 2025 Chicago

What We're Seeing at NACS
October 15, 2025

Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...


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