Coke filed a US trademark application this month to protect the logo for its new Coca-Cola Energy product ahead of a possible launch in its home country. In a July 23 interview, Coke CEO James Quincey said the company is...
Plus, Analyst Reacts to Coke-Monster Arbitration Ruling
July 12, 2019
A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...
Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...
Coke and PepsiCo are now locked in a race to capture international market share in premium RTD coffee with brands that won’t carry their corporate names...
Activist Video Prompts Apologies, Evaluation and Product Pullbacks
June 7, 2019
On June 4, an animal rights group released an undercover video on Facebook and Vimeo showing animal abuse at a dairy farm affiliated with Fairlife, the Chicago-based maker of ultra-filtered milk and...