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PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

Q&A: Esperanza Teasdale
November 2, 2020

Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:


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KDP On Offense Amid Honickman Deal

CEO Says Efficiency Beats Ownership When It Comes To DSD System
November 2, 2020

As BD has reported on extensively, Keurig Dr Pepper has made a series of moves this year in its direct-store-delivery system that hinted of a broader strategy at play. In June, KDP bought back production and distribution rights for RC Cola, A&W Root Beer, Sunkist, 7Up, Snapple and Big Red from Indiana-based Royal Crown Bottling of Evansville. At about the same time, KDP transferred ...


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Coke Makes Big Move Into Hard Seltzer as PepsiCo Focuses On Energy

Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch
October 13, 2020

Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.


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ball2

Report: Us Aluminum Can Deficit to Hit 10 Billion Units

Demand To Surge Through 2025
October 13, 2020

Ball, North America’s largest aluminum can maker, estimates that shortages for the package in the US this year will top 10 billion cans, according to a Credit Suisse synopsis of the company’s Oct. 6 investor meeting. More details of what's at stake ...


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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Q&A: Refresco North America COO Brad Goist

Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity
October 13, 2020

Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to  ...  

In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.


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PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...


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Pepsico to Address Relaxation White Space With Functional Still Water

Driftwell Launches This Year
September 24, 2020

PepsiCo is set to launch a new relaxation water called Driftwell later this year that was born of an internal employee contest hosted by Chairman and CEO Ramon Laguarta. The product will target what PepsiCo says is a $1 billion a year...


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oat

Oat Milk Trend: Oatly Ready to Cast Off US Capacity Constraints

Single-Serve RTD Not a Priority, North America President Says
September 24, 2020

Fresh off a recent $200 million capital raise, Oatly expects to open a new “end-to-end” US oat milk...


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mc-header

Molson Coors Charts Path to Total Beverage Through Zenwtr, LA Libations, Hexo

Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020

 Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.) 


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