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Monster Unleashed. What's Next For Coke And Monster?

June 9, 2020

Starting this weekend, Monster Beverages will be free to sell everything from soft drinks to bottled waters outside the Coke system anywhere in the world, including in the US. The contractual waypoint has set off speculation...


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Annual Industry Report: 2019 Volume and Value Analysis

US Non-Alcoholic Beverage Industry Flexed Pricing Muscle Last Year
June 1, 2020

Annually, BD publishes estimated volume and value sales data for US liquid refreshment beverages (LRB) and carbonated soft drinks (CSD). The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain and vending. Data for juice, tea, coffee and dairy categories focus on single-serve, direct-store-delivered beverages and generally do not include warehouse-delivered or refrigerated products by Coca-Cola, PepsiCo and Keurig Dr Pepper. CSD estimates in this report include traditional soft drinks and energy drinks, which are both carbonated and share similar manufacturing and distribution methods. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.


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Direct-to-Consumer. PepsiCo Launches E-shops

Retailer, Bottler Reaction
May 19, 2020

PepsiCo has pushed deeper into ecommerce with two new direct-to-consumer websites selling core brands from Doritos to Gatorade. The websites are the product of a dedicated PepsiCo operating team of tech experts in Manhattan that are chasing consumer demand for online convenience. Industry watchers and PepsiCo bottlers are privately asking whether PepsiCo’s retail partners such as Walmart will view the direct-to-consumer initiative as a competitive threat. In addition, it appears PepsiCo won’t owe invasion fees to the company’s independent bottlers for products sold direct to consumers, which could create tension...


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PepsiCo CFO Discusses Bang Distribution Deal

Will PepsiCo Add Production Later?
May 6, 2020

On April 28, PepsiCo announced an exclusive agreement with Vital Pharmaceuticals to distribute Bang Energy in the US (BD News Alert 4/28/20). The alliance gives PepsiCo access to a brand that has surpassed Rockstar as the third largest energy drink, and to a performance energy category that has attracted new competitors including...


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Bottlers Assess 2020 Outlook

COVID-19 Disrupts
May 6, 2020

As April came to a close amid the COVID-19 crisis, BD spoke to beverage bottlers about their expectations for the rest of the year. Here are a few observations based on those discussions...


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Bang+Pepsi

PepsiCo to Distribute Bang Energy in US

Also Closes $3.85 Billion Rockstar Energy Acquisition
April 28, 2020

PepsiCo just announced an exclusive agreement to distribute Bang Energy in the US. The deal, effective immediately, comes as PepsiCo also has closed the $3.85 billion acquisition of Rockstar Energy. Terms of the agreement with Bang owner VPX Pharmaceuticals...


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Survey: US Convenience & Gas Retailers React to Traffic Declines

Highlights
April 21, 2020

Analysts at Goldman Sachs, led by Bonnie Herzog, surveyed retail and wholesale contacts representing 33,000 US convenience & gas store locations, which represents about a fifth of that retail channel. Here are some of their findings:


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Restaurants: Credit Suisse Analysts Assess Consumer Traffic During COVID-19.

Highlights
April 21, 2020

A recent report by Credit Suisse Analyst Lauren Silberman and her team outlined trends in the US restaurant sector, which is an important sales channel for fountain and packaged beverages. Here are some of the points from the April 13 report that BD found most important for the beverage industry:


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Category Results (Week-Ending 4/11): Bottled Water, Sports Drinks Fall. Energy Up.

Juice Gains Remain Strong. Carbonated Soft Drinks Accelerate.
April 21, 2020
Retail data for the week ending April 11, according to data provided to BD by Nielsen. Includes detailed table dating back to the week of March 7.
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Retail Survey: Promotions During Easter Holiday Sales Period

April 14, 2020

The COVID-19 disruption extended through last week’s important Easter holiday sales period. Large family gatherings and community egg hunts were shut down across the country. The holiday also came on the heels of a month of extreme grocery stock-up in April. BD took a look at...


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