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Monster Large

Monster Energy Looks to Influence the Influencers

Company Rebuts Negative Perceptions of Caffeine, Sugar and Taurine
August 9, 2019

Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions"  ...  


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5_alkaline_water

Report: Alkaline Water Growth to Accelerate

July 30, 2019

A new report by Zenith Global found that the global market for bottled alkaline water grew by volume at an average annual rate of about +12% between 2013 and 2018. Zenith analysts expect that average annual volume growth rate to accelerate during...


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1_CCenergy_V2

‘Coke-Cola Energy’ Trademark Filed in US

July 30, 2019

Coke filed a US trademark application this month to protect the logo for its new Coca-Cola Energy product ahead of a possible launch in its home country. In a July 23 interview, Coke CEO James Quincey said the company is...


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energy

What’s Next for Coca-Cola Energy?

Plus, Analyst Reacts to Coke-Monster Arbitration Ruling
July 12, 2019

A three-person arbitration panel has cleared the way for a possible US launch of Coca- Cola’s new canned energy drink, which is already available in Europe and Japan...


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cbd

NYC Health Department Clamps Down on CBD-Infused Food and Beverages

Legal Action Possible?
July 12, 2019

Starting this month, New York City Health Department will force food service operators to discard or return to suppliers...


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gf

Mtn Dew to Get Marketing and Ad Spend Boost in Back Half of 2019

July 12, 2019

Mtn Dew is one of three core beverage brands PepsiCo has pledged to turn around after share losses dating back to 2017. In a July 9 interview after PepsiCo reported second-quarter earnings, CFO Hugh Johnston said...


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Lavazza

RTD Coffee Battle Takes Shape in Europe

PepsiCo, Lavazza Team Up to Take on Coke’s Costa
July 12, 2019

Coke and PepsiCo are now locked in a race to capture international market share in premium RTD coffee with brands that won’t carry their corporate names...


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Data Included

Report: Beverages Drive US Convenience Store Growth

June 28, 2019
Beverages were a major driver of convenience store sales growth in 2018, according to...
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Soda

Soda Pricing Decelerated at Retail

Diets Outperform Regulars on Dollars, Volume
June 7, 2019

Carbonated soft drink pricing decelerated in the four weeks ending May 18...


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La Croix

LaCroix in Crisis. Sales and Volume Down Double Digits

June 7, 2019

National Beverage’s LaCroix sparkling water continued its rapid sales descent. Here's why and how the brand might recover.


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