For more than a decade, PepsiCo resisted following Coca-Cola’s lead with a zero-calorie sports drink. Almost 10 months after Gatorade reversed course and launched G Zero, the brand has eclipsed Powerade Zero in dollar sales, according to data tracked by BD. Sales for G Zero reached about $59 million in the period, compared to about $57 million for Powerade Zero. When it comes to volume, Powerade remained on top, however. That’s because Gatorade, the sports category leader with about a 70 dollar share, generally sells at a premium to No. 2 Powerade, which holds almost a 20 dollar share. Meanwhile, Bodyarmor, the premium sports drink brand CocaCola invested in last year, neared the sales of G Zero and Powerade Zero combined at about $104 million. Bodyarmor has billed itself as a healthier sports drink. Coke’s Bodyarmor investment means that the Coke system competes at both ends of the price spectrum, with Gatorade in the middle.

More. During PepsiCo’s first-quarter earnings conference call this week, Chairman and CEO Ramon Laguarta said G Zero has won back some consumers who left Gatorade because they wanted to avoid sugar and added new consumers. According to the data, Gatorade Zero has reached a about a 5.0 share of the sports drink market, while base Gatorade shed about -8.0 share points. Powerade Zero added half a share point in the first quarter, while base Powerade dropped -1.3 points. Laguarta also said he expects to improve Gatorade packaging, without specifying how. He also dropped a hint about coming innovation that will “attack some spaces in the current sports overall category where we probably are weaker.”