Coca-Cola has agreed to a key distribution change at Aldi in the US in return for exclusivity in some soda packages. The change is meant to accommodate Aldi’s low-cost, no-frill business model, according to BD sources. Skeptics say the change presents a slippery slope for soft drink distribution....
Coca-Cola's US carbonated soft drink portfolio held the leading retail volume share last year in 36 of 41 metro markets tracked by BD. The data includes all major retail channels and does not include the fountain channel. Coke’s CSD portfolio made its largest gain in...
