Private label offerings gained value and volume share in the plain bottled water segment at US retail last year, according to Beverage Digest full-year data. As shown in the Green Sheet with this story, private label added +3.5 volume share points to reach a 58 market share. On a dollar basis, private label added +1.9 share points to reach just beyond...
PepsiCo has now launched a sweetened sparkling water called Bubly Burst, an answer to Talking Rain’s popular Sparkling Ice. Bubly Burst is an extension of PepsiCo’s flavored sparkling water brand, Bubly, which debuted in 2018. BD previously reported the expected Bubly Burst launch when PepsiCo gave a sneak peek to convenience retailers in October at the NACS show. Bubly Burst will be available nationally starting next week. Flavors are ...