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Juice

Home » Topics » Juice
  • February 23, 2022

    Briefs: February 23, 2022

    A collection of recent developments from around the industry to keep you up to speed...

  • January 25, 2022

    Opening Thoughts: January 25, 2022

    One of the big themes BD will mine this year is the new aggressive approach by non-alcoholic beverage powerhouses to find revenue growth in the alcohol beverage market. What appeared last year to be an experiment is quickly looking like strategy.

    Of particular interest now are the divergent paths taken by Coca-Cola, PepsiCo, and Monster Beverage, spurred by the fragmented nature of the US alcohol distribution system.

    Coke has quickly expanded its Topo Chico licensing test started a year ago with Molson Coors. That deal now includes Simply, a household name in the chilled juice segment. And Coke has partnered with a second brewer and spirits company, Constellation Brands, to create a canned cocktail headlined by Fresca. In both cases, distribution will be handled by the brewers’ networks.

    PepsiCo’s go-to-market strategy couldn’t be more different than Coke’s. The company has opted to build its own alcohol distribution and merchandising network around a flavored malt beverage called Hard Mtn Dew. (Be sure to check out our Blue Cloud map published last month and available only to subscribers.) Boston Beer will develop and produce the drink under license from PepsiCo.

    Monster Beverage has chosen yet another path....

  • January 25, 2022

    Briefs: January 25, 2022

    A collection of recent developments from around the industry to keep you up to speed...

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  • January 25, 2022

    Coca-Cola Accelerates Crossover of Key Brands to U.S. Alcohol Market

  • December 17, 2021

    Briefs: December 17, 2021

  • 1 lead main
    November 17, 2021

    Paying More in 2021: Non-Carb Beverage Pricing at Retail Outpaced 2020 Gains

  • October 12, 2021

    Innovation First Look: NACS Show

  • September 16, 2021

    Territory Changes and Deals: September 16, 2021

  • September 1, 2021

    Inflation? U.S. Non-Carbonated Beverage Pricing Swells at Retail During 1h 2021

  • August 11, 2021

    Coke’s ‘Asset-Right’ Strategy

  • August 11, 2021

    Briefs: August 11, 2021

  • August 11, 2021

    PepsiCo to Divest Majority Stake in Tropicana and Naked to Private Equity

  • August 3, 2021

    Coke to Sell Three U.S. Hot-Fill Plants to Refresco, Close Two Others

Read More
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