Pure Life, Smartwater, Arizona Show Dollar Growth Leadership
August 30, 2023
All non-carbonated beverage categories tracked by BD grew pricing and dollars at retail during the first six months of this year, according to BD data. As shown in the table below, all categories also posted a volume decline. Sports drinks posted the largest dollar and pricing gains, as well as the deepest volume decline (see related story HERE). Bottled water outperformed all other categories on a volume basis...
Turning Point? Pricing, Dollar Gains Decelerate. Volume Loss Widens.
August 9, 2023
The US carbonated soft drink category at retail raised pricing by a high-double-digit percentage during the first half of 2023, generating +13.2% dollar sales growth. Volume declined by -3.5%, however. Meanwhile, as shown in the table, private label soft drinks gained volume share against category leader Coca-Cola and No. 2 PepsiCo. Keurig Dr Pepper posted a slight share gain, bringing the company’s CSD portfolio within three
For years, juice has been off limits for consumers who avoid sugar. Juice drinks, which generally contain very little actual juice and high sugar content, were certainly a no-no for these consumers. Then even 100% juice fell out of favor, despite a health halo, as warnings about sugar mounted, especially when it came to children. Sales of 100% OJ have declined for almost two decades, before the Covid pandemic brought a short reprieve. PepsiCo even sold off a majority stake of its Tropicana business to private equity firm PAI partners in 2021 to focus on higher growth products.
But there is now some innovation to keep an eye on, with major juice brand Tropicana recently launching a Zero Sugar line of lemonade and fruit punch juice drinks with no artificial sweeteners. The products contain either 3% or 5% juice and are sweetened with stevia instead of sugar. Tropicana marketers pitch the new Zero Sugar line as “guilt-free.”
I don’t usually review products, but I’ve tried the new Tropicana Zero Sugar line and the drinks are good. This is surely due to advancements in no-calorie sweetener technology.
Tropicana is no stranger to stevia, having launched a stevia-sweetened product called Trop50 way back in 2009 just after the FDA made no objection to the natural sweetener’s use in food. The lower-sugar product (50% less than pure OJ) became a bright spot for the brand’s OJ lineup — but it still contained sugar. Trop50 addressed not only the sugar barrier, but also an aversion to artificial sweeteners expressed by some consumers (whether justified or not).
Stevia technology — and sweetener systems in general — have come a long way since. Tropicana’s line of ...
Prime, the sports drink challenger incubated by Congo Brands and co-founded last year by social media influencers Logan Paul and KSI, has bounded its way into a US sports drink category dominated by PepsiCo and Coca-Cola. As shown in the Green Sheet with this story...
U.S. Non-Carbs at Retail by Category: Q1 2023 (Volume, Dollars, Pricing)
GREEN SHEETS included: Non-Carbonated Beverages: Q1 2023
Coca-Cola’s Topo Chico sparkling water brand has launched a premium line infused with fruit juice and herbal extracts called Topo Chico Sabores. Flavors are Tangerine with Ginger, Blueberry with Hibiscus, and Lime with Mint.
Chamberlain Coffee, the bagged coffee brand founded by YouTube influencer Emma Chamberlain, has launched a line of ready-to-drink canned lattes through Walmart. Flavors are Cold Brew Latte, Mocha Latte, Cinnamon Bun Latte, and Vanilla Latte....