Four of five non-carbonated beverage categories tracked by BD grew by volume and dollars during the first nine months of this year, as the table with this story shows. ...
For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.
Coca-Cola just announced sweeping changes to its global organization. The strategy pares the company from 17 business units managed by four geographical groups down to nine operating units, which will...
Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020
As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...
Here's a Look at Retail Promotions During the Holiday
July 15, 2020
Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...
Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...
US Non-Alcoholic Beverage Industry Flexed Pricing Muscle Last Year
June 1, 2020
Annually, BD publishes estimated volume and value sales data for US liquid refreshment beverages (LRB) and carbonated soft drinks (CSD). The data included in this special issue estimates beverage consumption for all measured and unmeasured channels, including packaged retail, fountain and vending. Data for juice, tea, coffee and dairy categories focus on single-serve, direct-store-delivered beverages and generally do not include warehouse-delivered or refrigerated products by Coca-Cola, PepsiCo and Keurig Dr Pepper. CSD estimates in this report include traditional soft drinks and energy drinks, which are both carbonated and share similar manufacturing and distribution methods. The fountain channel includes everything from restaurants, such as McDonald’s and Taco Bell, to sports venues.
The COVID-19 disruption extended through last week’s important Easter holiday sales period. Large family gatherings and community egg hunts were shut down across the country. The holiday also came on the heels of a month of extreme grocery stock-up in April. BD took a look at...