PepsiCo launched a new single-serve electrolyte powder this week called Gatorade Hydration Booster that is billed as “all-day, always-on hydration.” The product enters a...
In case you missed the April Fool’s Day fun this month, here’s a recap of some of the beverage gags that came across our desk and social media feeds:
7-Eleven — The convenience store chain announced a sparkling water flavor based on its signature roller grill hot dog. The drink promised the “mouthwatering experience” of a 7-Eleven hot dog, including the ketchup and mustard. The gag was used to pitch a very seltzer collaboration with Miracle Seltzer.
Poppi — Gut soda Poppi teased fans with a set of licensing deals with famous candy and snack brands: Ring Poppi, Poppi-tarts,
Lemon Perfect has launched a 15.2-oz bottle for a suggested retail price of $2.29. The brand also is adding flavors Blueberry, Coconut, and Watermelon.
Sanpellegrino has launched a new line of Zero Grams Added Sugar Italian Sparkling Drinks in flavors Blood Orange, Lemonade, Peach & Clementine, and Pomegranate & Orange for $6.99 per six-pack of 11.5-oz cans.
Suja Organic, the fresh pressed juice company that previously held a minority investment from Coca-Cola
Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow. Plus: Coke Expands Lemon-Dou to India.
December 19, 2023
Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...