Last week, I was a panelist for a National Beer Wholesalers Association webinar about non-alcoholic beverages. As you know, there’s tremendous crossover between the alcoholic and non-alcoholic beverage sectors. Each wants to supplement its distribution network with products from the other, especially as sales volumes decline for massive legacy categories such as light lagers and colas.
The discussion began with a chart depicting the entire US packaged beverage landscape at retail by category market share. I included the chart on page 7 with permission from...
Introductions of powdered single-serve water enhancers continue to roll in, with significant extensions this month coming from both a notable emerging brand and a well established brand. This week, fast-growing canned water maker Liquid Death...