BodyArmor Stabilizing, Coke CEO Says. Brand Responds to Changing Category.
PepsiCo Addresses Question of US Bottler Refranchising Amid Margin Woes.
The CEO’s of Coca-Cola and PepsiCo painted a rosier than expected picture of consumer strength and sentiment in the US during their companies’ recent fourth-quarter earnings reports. That came despite...
Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree President Jenny Dowdy said in an interview. “We saw this as a ...
US Retail Stores Provide Consumer Experience to Seed Brand, Leader Says.
In Atlanta’s trendy and redeveloping historic West End neighborhood, the location for Coca-Cola’s newest Costa Coffee retail shop speaks to the brand’s aspiration. The cafe is a short walk from the Atlanta Beltline, a multi-use trail and revitalization project that attracts droves of active young Atlantans for everything from jogging and dog walking to brewpub hopping. These are the kinds of people that seek premium-priced coffee and have the means to pay for it. The new Costa store, a few miles from...