PepsiCo and Lipton have launched a Pure Leaf Zero Sugar Sweet Tea nationally in the US. Sweetened with sucralose and acesulfame potassium, the ready-to-drink bottled tea contains no calories. The drink, packaged in an 18.5-oz single-serve carafe, will retail for $2.49 per bottle. It’s the first zero sugar tea produced in the US by the PepsiCo’s Lipton tea joint venture with Unilever. In an interview with BD, North America Pepsi Lipton Partnership GM Julie Raheja-Perera pointed out that...
In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...
As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...
Finished Non-Carb, Energy Beverages Also Decelerated
January 18, 2024
GREEN SHEETS included: Concentrate-Pricing-2024-01-18Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose +5.8% starting Jan. 1, according to BD sources. The increase is far less than the +27% increase implemented last July to cover higher input and product costs. At PepsiCo, concentrate pricing for brands including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew and other CSDs produced by...
We just announced the finalists for our 2023 Beverage Digest Awards. Winners in 13 drink categories will be named at Future Smarts in New York on Dec. 11.
There are a few trends worth noting from this year’s roster of finalists:
— A range of teas came to the forefront. Vying for Best Premium Drink is a Blue Tea Jasmine variant from Rishi’s line of Sparkling Botanicals, as well as a Cold Brew Tea from...
Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for