PepsiCo to Acquire Rockstar Energy for $3.85 billion
Deal Opens the Energy Shelf Wider for Mtn Dew. PepsiCo CFO Sees Increased Rockstar Investment.
March 11, 2020
PepsiCo has agreed to buy Rockstar Energy for $3.85 billion. The deal, announced today, gives PepsiCo full control of a brand it has distributed since 2009 and removes the handcuffs on PepsiCo’s ability to innovate within the growing energy category...