Bang’s rapid market share gains this year have generated heated industry discussion about the fate of Monster and disruption within the energy category. Coca-Cola bottlers, meanwhile, are rolling out Monster’s answer, Reign. Since Reign’s late March debut, BD has spotted the product mostly in the convenience channel. Photos of cooler placements are from a Pilot outside Orlando, a QuikTrip outside Atlanta and a 7-Eleven in New Jersey. We also found a significant activation at ...

Bottler View. To get a broader view of the rollout on the ground, BD reached out to a number of Coca-Cola bottling system executives...

Carbonated soft drink category pricing in the four weeks ending Feb. 23 continued to outpace the 52- week period...insights and data included.

Two recent announcements from Revive Kombucha highlight an inflection point within the fermented tea category as the functional beverage shifts...

LaCroix sparkling water owner National Beverage has been unable to stem a stock price decline spurred by flagging sales, negative publicity, and increased competition. The stock has fallen...

G Fuel, a powdered energy drink brand that was a first-mover in the growing world of e-sports, is ready to launch ...

The number of convenience stores (c-stores) in the U.S. fell by -1.1% last year, driven in large part by a decrease in single-store operators, according to statistics reported recently