Sparkling water brand Nixie has launched a line of organic zero sugar sodas sweetened with stevia. Flavors are Cola, Root Beer, and Ginger Ale. The drinks, packed in 12-oz standard cans, are available at...
Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.
Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.
For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.
This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.
For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...
Dr Pepper reached a milestone in 2023, as you’ll learn in today’s newsletter. The brand’s regular-calorie version ended the year... In an interview in this issue (see article), Keurig Dr Pepper’s new CEO Tim Cofer and the company’s previous CEO, Executive Chairman Bob Gamgort, discuss how they plan to maintain Dr Pepper’s performance, including through the recruitment of young consumers. They also address their vision for expanding KDP’s company-owned distribution system, including for brands such as Dr Pepper (which has been a hot topic this week).
You can find these Dr Pepper performance details and much more in BD’s Fact Book, 29th Edition, which we just released last week (order HERE). This in-depth resource covers 2023 sales results and data across the US non-alcoholic beverage industry. The data differs from...
In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...
As previously reported by BD, Gatorade Water is now available nationally in the US. The alkaline bottled water is the brand’s first unflavored water. To mark the occasion, PepsiCo rented ...
Multi-serve Glass Bottle Planned for Spring. Single-Serve Version to Follow. Plus: Coke Expands Lemon-Dou to India.
December 19, 2023
Coca-Cola’s Red Tree Beverages is planning a spring launch of the US alcohol unit’s first wine-based product, named Minute Maid Spiked. The drink was developed for the large percentage of legal drinking age consumers who regularly mix alcohol into non-alcoholic juice and juice drinks, including Minute Maid products, Red Tree ...
Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023
This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:
Closest Three-Way Parity Market? Charlotte, North Carolina
September 27, 2023
Green Sheet: Coca-Cola Gains Share in Atlanta, Chicago, Denver, Others.
Coca-Cola held a leading retail volume and dollar share of carbonated soft drinks last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. More broadly, Coca-Cola was No. 1 by CSD volume share in...
Increased Velocity a Focus for Key Brands Like Pepsi, Gatorade, Bubly
September 27, 2023
Executives from PepsiCo’s company-owned and independent bottling system met recently in Dallas to discuss 2024 market plans. PepsiCo Beverages North America CEO Kirk Tanner opened the meeting with a challenge to strive for “five-star excellence” when it comes to selling, service, sustainability, profit, and market share. “Three-star is good enough. Five-star is exceptional,” he said. “It is all about resetting our expectation for