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Home » Topics » Carbonated

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UPDATE: Monster Keeps Hard Seltzer Decision Close to Vest

Meeting Today Follows Seltzer Trademark Parade
January 14, 2021

Will Monster Beverage diversify into hard seltzers? The question has swirled since mid-2019, when CEO Rodney Sachs told investors he would consider an entry into the category. The next best chance for an answer to the question comes Thursday, when Monster executives host an annual business update webcast for investors. And there is fresh evidence ...


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Future Smarts 2020 Highlights

Coca-Cola, PepsiCo, Keurig Dr Pepper Look Ahead
December 21, 2020

With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...


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Briefs: December 1, 2020

December 1, 2020

A collection of the most important recent industry news to keep you up to date.


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bottlers-web

Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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Sparkling Water: Aha Launch Disrupted

LaCroix, Sparkling Ice, Topo Chico Rise
November 11, 2020
Coca-Cola’s Aha sparkling water launch has fallen behind the pace set in 2018 by PepsiCo’s Bubly introduction, according to US retail data tracked by BD. Following its March launch, Aha reached a ...                                               
        

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Pandemic Lockdowns Fuel 2020 Soda Sales Growth

C-Stores Sales Lag
November 11, 2020
Sales of US carbonated soft drinks at retail surged during the first nine months of this year as consumption shifted from restaurants, convenience stores and workplaces to home during the ongoing pandemic lockdown. Keurig Dr Pepper led gains and was...                                                
        

    


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liquid-death-wide.jpg

The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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FS2020

Future Smarts Virtual Conference to offer Insights On Year Ahead

Top Leaders From Coke, PepsiCo, KDP and Nestle Among Presenters
November 10, 2020

The speaker lineup for our Dec. 7 virtual Future Smarts conference is set. And it’s top-notch. We’ve recently confirmed our final addition, Henrik Jelert, who is EVP for ReadyRefresh at Nestle Waters North America. This direct-to-consumer unit has navigated higher demand for at- home beverage delivery and a slow-down in workplace consumption during the COVID-19 crisis. He and I will discuss challenges and opportunities, while looking ahead to what comes after the pandemic. We’ll also bring Molson Coors Beverage into the Future Smarts fold for the first time. . .


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Coke Makes Big Move Into Hard Seltzer as PepsiCo Focuses On Energy

Coke Partners With Molson Coors for 2021 Topo Chico Hard Seltzer Launch
October 13, 2020

Late last month, Coca-Cola went all in on the fast-growing US hard seltzer category, signing up Molson Coors Beverage to manufacture, market, and distribute Coke’s new Topo Chico hard Seltzer. Meanwhile, PepsiCo’s executives indicated they may remain on the sidelines, at least for the foreseeable future.


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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