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Carbonated

Home » Topics » Carbonated
  • March 16, 2023

    Opening Thoughts: March 16, 2023

    If you haven’t yet listened to BD’s new podcast, The Breeze With Beverage Digest, I hope you will.

    Our debut episode, “Is Gatorade Beatable?” explores Coca-Cola’s mission to use a combined BodyArmor and Powerade to overtake sports drink leader Gatorade in the coming years. Coke leaders are through being an also-ran in this category, and PepsiCo has no plans to give up its supremacy. That will make for great competition, even as the category shifts beneath both companies’ feet with the emergence of “rapid hydration.”

    Episode 2, “Is Sprite Beatable?” delves into PepsiCo’s Starry lemon-lime soda launch and the company’s plans to disrupt the dominance of Coca-Cola’s Sprite. We discuss how Sprite spent decades embracing hip-hop and the NBA to build a loyal consumer base, and how PepsiCo has decided to start from scratch with Starry to reach Gen Z consumers after years of struggles with lemon-lime brands including Sierra Mist.

    I’m joined for both podcasts by...

  • January 12, 2023

    New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

    CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

    Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
  • January 12, 2023

    Briefs: January 12, 2023

    A collection of recent developments from around the industry to keep you up to speed...

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  • September 22, 2022

    PepsiCo’s SodaStream Plans Branded Pepsi Syrup Expansion in U.S., GM Says

  • August 18, 2022

    Retail Review: US Soft Drinks

  • July 15, 2022

    Opening Thoughts: July 15, 2022

  • 4 ale 8 blackberry
    July 15, 2022

    What’s Life Like These Days for Regional Soda Brand Ale-8-One?

  • June 7, 2022

    2022 Concentrate Pricing for Major CSD Brands in U.S. Up as High as +8.0%

  • February 23, 2022

    Opening Thoughts: February 23, 2022

  • 2 lead c
    February 9, 2022

    Niagara Raising Bottled Water Prices to Offset Higher Costs

  • 2 lead
    December 17, 2021

    LA Colombe Coffee Co-Founder Wants To Create New Segment With Loftiwater Launch

  • October 12, 2021

    Sparkling Water at Retail: Category Grows Through First-Half 2021

  • October 12, 2021

    PepsiCo's Third-Quarter: What We Learned

Read More
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