Franchise bottlers for Coca-Cola North America met in Atlanta last month to evaluate innovation and system marketing plans for 2020. The theme of the meeting was “Ready to Execute.” CCNA President Jim Dinkins reiterated that the system’s strategy is dependent on...
Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions" ...
