Dr Pepper reached a milestone in 2023, as you’ll learn in today’s newsletter. The brand’s regular-calorie version ended the year... In an interview in this issue (see article), Keurig Dr Pepper’s new CEO Tim Cofer and the company’s previous CEO, Executive Chairman Bob Gamgort, discuss how they plan to maintain Dr Pepper’s performance, including through the recruitment of young consumers. They also address their vision for expanding KDP’s company-owned distribution system, including for brands such as Dr Pepper (which has been a hot topic this week).
You can find these Dr Pepper performance details and much more in BD’s Fact Book, 29th Edition, which we just released last week (order HERE). This in-depth resource covers 2023 sales results and data across the US non-alcoholic beverage industry. The data differs from...