Coca-Cola to Combine Powerade Under BodyArmor Management in NY
Planned Powerade Revamp to Include Formula, Visual Identity, Marketing
August 18, 2022
As BD reported in an exclusive email news alert on Aug. 8, Coca-Cola will bring its Powerade sports drink brand in North America under the strategic direction of BodyArmor Sports Nutrition’s management team based in Whitestone, NY. Coca-Cola fully acquired BodyArmor in November for $5.6 billion. Consolidating the management of Powerade and BodyArmor will coincide with a relaunch of Powerade...