PepsiCo’s Gatorade to Launch Caffeinated Energy Drink for Athletes
Exclusive Interview with New Gatorade President and GM Del Pozzo
September 1, 2022
PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully be described as a cross between an energy drink and a sports drink. However, Gatorade will position Fast Twitch within the energy category on store shelves and in marketing, Gatorade Performance Portfolio President and GM Michael Del Pozzo told BD in an exclusive interview. More insider details and analysis...