Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • Join our email list!
    • Leadership Team
    • A Message From the Editor & Publisher
    • Contact Us
  • Podcast
    • The Breeze Podcast
  • Fact Book
    • New! Fact Book 30th Edition
    • Purchase Historical Fact Books
  • Newsletter
    • Subscribe
    • Renew
    • Newsletter Archive
    • Topic Browser
    • Newsletter For Your Entire Company
    • Newsletter For Your Team
  • Territory Maps
    • NEW! KDP System
    • Download Your Keurig Dr Pepper System
    • Purchase The Coke and Pepsi Systems
    • Renew Your Coke and Pepsi Systems
    • Download Your Coke and Pepsi Systems
    • Purchase Historical System Books
  • Events
    • Future Smarts 2025
    • Past Events
      • Future Smarts 2024
      • Future Smarts 2023
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • New! Awards 2025
    • Past Awards
      • Awards 2024
      • Awards 2023
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Ready To Connect?
    • Sponsor Showcase
Home » Pepsi Unveils First New Logo, Visual Identity in 14 Years
To access the full article, Subscribe today.

Pepsi Unveils First New Logo, Visual Identity in 14 Years

Pepsi Zero Sugar is Lead ‘Protagonist’ in Master Brand Strategy.

March 28, 2023

PepsiCo will roll out a logo update for its flagship Pepsi trademark this fall, the first such redesign in 14 years. The company’s in-house design firm, led by SVP and Chief Design Officer Mauro Porcini, forged the design over three years. Pictured below, the new logo and “visual identity system” is intended to convey four key messages, Porcini and Pepsi CMO Todd Kaplan told BD in an interview:...

News Alert Latest Insights




preview-banner-top preview-banner-bottom

Popular Stories

  • Flip-Flop for Coke, Pepsi-Cola in First Quarter

  • Web.jpg

    Analysis: Hispanic/Latino Consumer Momentum at Risk

The Breeze with Beverage Digest

An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
Listen

Latest News

  • Flip-Flop for Coke, Pepsi-Cola in First Quarter

  • Web.jpg

    Analysis: Hispanic/Latino Consumer Momentum at Risk

  • Cover-Web.jpg

    What’s Behind U.S. Surge of THC Beverage Launches?

  • Arkansas, Indiana, Iowa, Nebraska Request SNAP Soda Exclusions From Trump Administration

  • Cover.jpg

    2024 All-Channel Results: LRB Dollars and Volume Rose

Beverage-Digest
  • Contact Us
  • Privacy Policy
  • Terms Of Use

© 2025 Beverage Digest.
Design, CMS, Hosting & Web Development :: ePublishing

Follow us on social media