Keurig Dr Pepper Dives Into Hottest Sports Drinks Segment With Electrolit
No Equity Stake for KDP, Company Says
November 2, 2023
Keurig Dr Pepper has agreed to distribute the fast-growing sports drink brand Electrolit starting in 2024, the companies announced last week. The long-term deal with Mexico-based Grupo Pisa gives KDP significant access to the $11 billion U.S. sports drink category, from which the soft drink and coffee purveyor has been largely absent since losing distribution of...