Coca-Cola North America Bottlers to ‘Go for Gold’ in 2024
First 100 Days Crucial to Fast Start, Executives Say
November 2, 2023
Coca-Cola’s North America Operating Unit hosted executives from its franchised bottling system in Houston recently to discuss market plans for 2024. The theme for the meeting was, “Go for Gold! Olympian Performance.” That’s a nod to the company’s long-time sponsorship of the Olympic Games, which will be hosted next year in Paris and serve as the backdrop for a major summer marketing push. Next year...