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Home » Topics » Sweetener

Sweetener
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Noteworthy Launches

Starbucks, Olipop, Primo, 7-Eleven/Arizona, Mountain Dew, Perrier, 1st Water, Ale-8-One, Lipton
May 1, 2025

Starbucks and PepsiCo have launched a bottled Starbucks Frappuccino Lite extension at 100 calories and 9g of sugar per 9.5-oz bottle. (That compares to 290 calories and 43g of sugar per 13.7-oz bottle of the core Frappuccino line.) Sweetened also with sucralose, the Lite line offers flavors Sea Salt Caramel Gelato, Creamy Vanilla Gelato, and Double Chocolate Gelato. The line...


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Briefs: Coke's 4Q: Kennedy Confirmed; Pepsi Zero Challenge; Inflation Climbs

February 18, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Noteworthy Launches: Costa; Odwalla; Arizona; Nestle; Jolt Cola; Protein 2o; Ocean Spray; Red Bull; Hoist

January 9, 2025

Coca-Cola will launch an “evolved” formula for its Costa ready-to-drink canned coffee at Target nationally by March. The restage includes a name change from “Iced Coffee Latte” to “Iced Coffee.” Costa and Target have agreed to a multi-year program to support the product, according to Coca-Cola. Direct store delivery for the reformulated product will be piloted with Reyes Coca-Cola Bottling on the West Coast and Great Lakes regions. Costa Iced Coffees will ...


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Briefs: Gut Sodas; SNAP; Alcohol Warning; 'Healthy" Food Rule; Pollution Case; FTC Alcohol Action; 'Ultra-Processed' Food Backlash

January 9, 2025
A collection of recent developments from around the industry to keep you up to speed...
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Coca-Cola Zero Sugar Formula Now Includes Stevia in US

Pilot Projects in 2023 Expanded Nationally Late Last Year
January 9, 2025

Turn over a can or bottle of Coca-Cola Zero Sugar in the US and you’ll find a new ingredient — stevia. The natural sweetener is now part of a formula that already included aspartame and acesulfame potassium. The new...


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Opening Thoughts: January 9, 2025

January 9, 2025

Happy New Year! To kickoff 2025, I’ll tell you about a few emerging brands that intrigued me in 2024. I don’t review or endorse products, and I won’t now. But I do taste lots of new drinks annually, so standouts jump out at me. Foremost, that means delivering on taste, which these products do. While each promises functionality, I won’t vouch for their efficacy or eventual market success. I also won’t judge their pricing, which can be rich. In short, these products offered an interesting proposition and ended up tasting surprisingly good — to me at least. So, here we go:

...
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Territory Changes and Deals: Nestle, Primo, Electrolit, 7-Eleven, Lifeway, Zevia, Coke Florida, Varun, PBV

November 25, 2024
Collection of key deals from around the industry so you don't miss a beat..
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Coke System Meeting: North America Bottlers Look ‘Above and Beyond’ For 2025

’Value’ to be Key Driver for Consumers
November 25, 2024

Coca-Cola’s North America Operating Unit hosted executives and associates from its franchised bottling system in Las Vegas recently to discuss marketing, commercial and sales plans for 2025. The theme for the meeting was, “Above and Beyond,” as the system looks to...


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Cover

Q&A: Celsius CEO Says Pressured Energy Consumers Aren’t Fleeing Category

While Consumers Spending Less, Category Still Delivers Value, John Fieldly Says
September 19, 2024

Brand Looks to Help C-Stores Attract Traffic.

As PepsiCo Partner, Fieldly Sees ‘Massive’ Foodservice Opportunity.

While Even ’More Optimistic’ on International Expansion, Will Remain ‘Methodical.’

No. 3 energy drink maker Celsius hasn’t been immune to the intensifying slowdown this year in the US energy drink market. The company’s volume and dollar sales growth rates that were in the


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Briefs: August 22, 2024

August 22, 2024
A collection of recent developments from around the industry to keep you up to speed...
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