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Briefs: February 3, 2021

February 3, 2021

Collection of industry briefs to keep beverage executives up to speed.


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Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.


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Briefs: December 1, 2020

December 1, 2020

A collection of the most important recent industry news to keep you up to date.


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FS2020

Future Smarts Virtual Conference to offer Insights On Year Ahead

Top Leaders From Coke, PepsiCo, KDP and Nestle Among Presenters
November 10, 2020

The speaker lineup for our Dec. 7 virtual Future Smarts conference is set. And it’s top-notch. We’ve recently confirmed our final addition, Henrik Jelert, who is EVP for ReadyRefresh at Nestle Waters North America. This direct-to-consumer unit has navigated higher demand for at- home beverage delivery and a slow-down in workplace consumption during the COVID-19 crisis. He and I will discuss challenges and opportunities, while looking ahead to what comes after the pandemic. We’ll also bring Molson Coors Beverage into the Future Smarts fold for the first time. . .


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Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.


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Territory Changes and Deals: October 13, 2020

October 13, 2020

Stay up to speed on key beverage industry deals ...


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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Briefs: September 24, 2020

September 24, 2020

Collection of news items from around the industry to keep you up-to-speed.


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bolt-logo

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

Gatorade vs Bodyarmor
September 24, 2020
Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink. Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as containing..
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Bolt24 Campaign

Exclusive: Gatorade’s Bolt24 to Challenge Bodyarmor in New Ad Campaign

Point-of-Sale Marketing to Tout 30% Less Sugar
September 15, 2020

A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...


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