We’re excited to share with you details of this year’s Dec. 5 Future Smarts conference. The 2022 event will take place live and in person in New York City. The program features accomplished and knowledgeable experts in the world's most profitable beverage market. We’ve designed an outstanding program and speaker lineup to help shed light on this unprecedented time in the beverage industry - both the challenges and opportunities.

Through a series of fast-paced speaker interviews, we review the year to understand what mattered most and break new ground on what to expect next. We identify urgent trends and market forces that will drive business performance during the next three to five years – or longer. 

Here’s a look at what to expect:

PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully...

BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...

PepsiCo will begin transitioning fast-growing fitness energy drink brand Celsius into its US bottling network during the fourth quarter, according to a PepsiCo letter to bottlers yesterday. PepsiCo had announced...

Nestled in Winchester, Kentucky just outside Lexington and less than three miles from the Bluegrass Heritage Museum, craft soda maker Ale-8-One Bottling is a microcosm of the complex...