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Home » Topics » Sweetener

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Expo West 2023: Live Updates

What's Next for Functional Beverages
March 7, 2023

Beverage Digest is walking the show floor along with about 65,000 other attendees at Expo West in California this week. We'll investigate natural ingredient trends that could one day drive the growing and profitable functional packaged beverage market. We're also looking for what's new within existing ready-to-drink segments and product lines, and talking to the founders and leaders who propel the sector.

We'll share our observations in live updates here, so check back through the next couple of days.

Subscribers can email us if there is something specific you'd like to ask about. For those attending the show, feel free to send any noteworthy observations as well.


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Briefs: January 12, 2023

January 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Beverage Industry Leaders to Share Growth Strategies During Future Smarts on Dec. 5 in NYC

Registration Window Quickly Closing. Seats Available.
November 18, 2022


We’re excited to share with you details of this year’s Dec. 5 Future Smarts conference. The 2022 event will take place live and in person in New York City. The program features accomplished and knowledgeable experts in the world's most profitable beverage market. We’ve designed an outstanding program and speaker lineup to help shed light on this unprecedented time in the beverage industry - both the challenges and opportunities.

Through a series of fast-paced speaker interviews, we review the year to understand what mattered most and break new ground on what to expect next. We identify urgent trends and market forces that will drive business performance during the next three to five years – or longer.  Here’s a look at what to expect.


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NACS Show Product News

Rolling Updates
October 2, 2022
NACS Show Product News: Rolling Updates
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PepsiCo to Show New Lemon Lime Soda Brand, Pink Drink Innovations at NACS

October 1, 2022

PepsiCo will unveil a new lemon lime soda called Starry at the annual NACS show for convenience store operators that starts today, according to company sources. While details are scarce, BD has learned that the drink is a new brand within the lemon lime soda category dominated by Coca-Cola’s Sprite. Starry will include regular and zero sugar versions, according to the sources. It will be available nationally starting in...


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Briefs: September 22, 2022

September 22, 2022

A collection of recent developments from around the industry to keep you up to speed...


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PepsiCo’s Gatorade to Launch 200mg Caffeinated Energy Drink for Athletes

Fast Twitch to Reach Retail Nationally in Early 2023 After NFL Debut
September 7, 2022

PepsiCo’s Gatorade, the fourth-largest liquid refreshment beverage brand in the US, is preparing to launch a caffeinated energy drink formulated specifically for athletes. The product, called Fast Twitch, could rightfully...


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Former Coke Executive Looks to Scale Up 2-Year-Old Lemon Perfect

August 18, 2022

BD caught up with former Coca-Cola sales executive Jim Brennan a month after he was hired full-time by startup beverage brand Lemon Perfect. Brennan has served as an advisor to the Atlanta-based company’s Founder and CEO Yanni Hufnagel since early 2021, helping open doors at key retailers including Kroger, Costco, and Safeway. That requires meetings with retailers and other hands-on work, and as Brennan was pulled deeper into...


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Closer Look: Air Up Promises “Scent-Flavored” Water

Spoiler: The PepsiCo-Backed ‘Retronasal Smell’ Technology Works
August 18, 2022

BD recently wrote about the U.S. launch of Air Up, the German maker of a refillable bottle that uses pods to flavor plain water by smell instead of taste. PepsiCo is an investor in the company, which describes its technology, based on a scientific concept called “retronasal smell,” this way: “The flavored air travels from your mouth up to your olfactory center, where it’s perceived as flavor.” From packaging to materials, Air Up embodies an assortment of beverage trends that resonate with Gen Z and Millennial consumers: Healthfulness, design, personalization, technology, and sustainability. To better understand the Air Up offering, BD bought and used the product, which the...


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PepsiCo System to Distribute Fitness Energy Brand Celsius as Bang Transitions Out

Deal Gives PepsiCo Equivalent of 8.5% Stake in Celsius For $550M
August 2, 2022

PepsiCo will begin transitioning fast-growing fitness energy drink brand Celsius into its US bottling network during the fourth quarter, according to a PepsiCo letter to bottlers yesterday. PepsiCo had announced...


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