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Home » Topics » Sweetener

Sweetener
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Noteworthy Launches: BodyArmor; Sprite; Monster Energy; Poppi; Phorm Energy; Hunnee; Sanpellegrino

January 14, 2026

Coca-Cola has launched a BodyArmor Flash I.V. Caffeine Zero Sugar variant in flavors Pineapple Passionfruit and Watermelon Punch. The sports drink contains 95mg of caffeine....


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MAHA's Sugar Crash: Revamped U.S. Dietary Guidelines Get Harder for Beverages

Recommendations Target Non-Nutritive Sweeteners and Added Sugar
January 14, 2026

The US government just released new Dietary Guidelines for Americans (DGA), updating previous recommendations issued in 2020. The guidelines, backed by the American Medical Association, American Academy of Pediatrics and the American Heart Association, offer recommendations on how Americans should eat. Federal and local governments use the guidelines to shape everything from school nutrition programs to SNAP benefits. The guidelines also influence food industry strategy, healthcare advice, and nutrition education. For the first time, the DGA has said “no amount of added sugars or non-nutritive sweeteners is recommended or considered part of a healthy or nutritious diet.” Analysis.


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FS25: American Beverage CEO Keane Unpacks ‘Challenging’ Policy Year

Industry Response: ‘We Play Offense’
December 22, 2025

UPFs, Soda Taxes, SNAP Bans, Natural Colors, GRAS Reform, Plastic Waste, More

Shares Thoughts on Federal Mid-Term Elections

It’s been a “challenging” regulatory year for the beverage industry, American Beverage President and CEO Kevin Keane reminded participants during Beverage Digest’s Future Smarts conference in New York on Dec. 15. A new U.S. president and a new Congress brought new


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Noteworthy Launches: C4 Performance Energy Shots; Unwell Energy; LaCroix Pineapple Coconut; Playboy Energy

December 22, 2025

Nutrabolt’s C4 has launched a line of 2-oz energy shots in plastic bottles to compete with brands such as 5-Hour Energy. C4 Performance Energy Shots contains 200mg of caffeine, no sugar, and an amino acid trademarked as CarnoSyn Beta-Alanin that is said to boost athletic performance. Flavors are ...


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Noteworthy Launches: Tractor Beverage. Cappy Bubble. Keurig Coffee Collective

December 3, 2025

Tractor Beverage announced the coming launch of a canned organic apple cider vinegar-based sparkling tonic called Haymaker at Sprouts Farmers Market in January. This is Tractor’s first...


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Noteworthy Product Launches: Red Bull. Monster. Phorm. Bloom. Gorgie. Slice. Cheerwine. Halfday. Lipton Hard Iced Tea

November 19, 2025

Red Bull has launched a Fuji Apple & Ginger flavor as its most recent Winter Edition extension.

Monster Beverage has added a passionfruit and citrus flavored...


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Briefs: New PepsiCo Logo; Coke Southwest Recall; SNAP Halt; Whole Foods Adds Brands Like Pepsi; Social Media Shopping Survey; Mexico-Coke Calorie Deal; Ultra-Processed Food Defined in CA

November 5, 2025
A collection of recent developments from around the industry to keep you up to speed...
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NACS Show 2025 Chicago

What We're Seeing at NACS
October 15, 2025

Rolling Updates on 2026 Coke, PepsiCo, KDP Innovation and More. 

Hello from the NACS show in Chicago. Food and beverage manufacturers are sharing their latest innovation to convenience store operators from around the country as buyers look toward shelf sets early next year. Beverage Digest is at the show to provide rolling innovation updates for subscribers by email alert and here at Beverage Digest.com...


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PepsiCo Readies Dirty Mountain Dew Launch for Early 2026

Product Takes Cue from Social Media-Fueled Dirty Soda Trend
October 8, 2025

PepsiCo’s Mountain Dew brand will get in on the dirty soda trend with a Dirty Mountain Dew to roll out early next year. PepsiCo will launch the Cream Soda Dew flavor nationally in regular and zero sugar options after a ...


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Territory Changes and Deals: Manna Closes Nor-Cal. Bain-Costa. Liquid Death-Big Geyser. Heartland Equipment Auction. Tractor-AEG. Heineken. SlimFast. Clean Simple Eats. Danone. GSTV.

October 8, 2025
Collection of key deals from around the industry so you don't miss a beat..
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