Coca-Cola posted a +12% increase in its stock price in 2025 while PepsiCo and Dr Pepper posted declines. Coke’s increase outperformed the Consumer Staples Index while underperforming the broader S&P 500. PepsiCo, which fell -5.6% last year, faced pressure from...

Two senior executives from major soft drink bottlers shared insights during BD’s recent Future Smarts conference into how their bottling organizations are navigating everything from evolving consumer preferences to capital expenditures in the age of technology. Coca-Cola Southwest Beverages President Jean-Claude Tissot and Admiral Beverage EVP and General...

If you joined us for Future Smarts last week, you know what a compelling and inspiring day it was. If you were unable to attend, we’d love for you to experience the insights and networking firsthand next year. I’ve...

Technology Boosts Coke’s Marketing Effectiveness Up to +300%

Keurig Dr Pepper Hires from Oracle, Google

Brand AI Agents Assist KDP Marketers on Packaging, Advertising, Sales

Beverage Digest hosted on-stage conversations with the global CMOs of both Coca-Cola and Keurig Dr Pepper during its Future Smarts conference in New York on Dec. 15. The thrust of the discussion centered on digital technology — including artificial intelligence — in marketing operations, data-driven...

Green Sheet: Category Performance for First Nine Months

Last year’s slide for the US sports drink category at retail has continued through 2025, according to...

Several countries across the Americas hold the highest per capita consumption rates for carbonated soft drinks (CSD), according to BD analysis of 2025 estimates by researcher Euromonitor. Mexico posted the highest per capita soda consumption for retail stores and fountain/foodservice locations combined, at...