Rapid Rehydration on Pace to Reach $2B This Year, Says Coke
September 14, 2023
Fast on the heels of the May launch of ready-to-drink BodyArmor Flash I.V., Coca-Cola’s BodyArmor Sports Nutrition unit has started shipping a new version of the drink in...
’You Need More People’ to Grow, CEO Tells Barclays Audience
September 14, 2023
Coca-Cola Chairman and CEO James Quincey and North America President Jennifer Mann sat down on Sept 7 for an on-stage interview with equities analyst Lauren Lieberman at the Barclays Consumer Staples Conference in Boston. A key message from Quincey and Mann was Coca-Cola’s pursuit of...
As you’ll read in today’s newsletter, BodyArmor’s newest product is not a liquid. It’s a powder, packaged in a single-serve stick. The sports drink brand is the latest to add the format, which is catching on with consumers looking for convenient and highly portable functionality.
Analysts at Consumer Edge Research wrote in March that single-serve, non-ready-to-drink beverages — while small relative to the entire US non-alcoholic beverage market — were growing...
Dunkin’ has announced a line of Dunkin’ Spiked Iced Coffees and Iced Teas rolling out now to groceries and liquor stores in 12 states. The hard coffee drinks have 6% alcohol by volume while the hard teas contain 5% ABV. The coffee flavors are Original, Caramel, Mocha, and Vanilla. The tea flavors are Slightly Sweet, Half & Half (tea and lemonade), Strawberry Dragonfruit, and Mango Pineapple....
Wall Street analysts are on high alert for shifts in pricing and volume trends within the US consumer packaged goods sectors, including beverages. A worst-case scenario would be decelerating pricing growth without a corresponding bump in volume performance, which would depress dollar sales growth trends. In an Aug. 22 report, A/B Bernstein analyst Callum Elliott summed up the current state-of-play this way: “With the period of ...
Defense Will Require Innovation, Agility. Meanwhile, Model Behind Prime Hydration Confounds Industry Leaders
August 30, 2023
PepsiCo and Coca-Cola, the country’s No. 1 and No. 2 sports drink makers, face challenges on two fronts. On one side sits Electrolit, which has taken share by appealing to consumer desire for greater functionality and by embracing Hispanic consumers. On the other side sits Prime Hydration, which rose to...
The following is transcript of Beverage Digest's podcast, The Breeze, Episode 7.
Bang Energy went from boom to bust within just five years. After mounting a successful challenge to the supremacy of Monster and Red Bull and capturing the attention of PepsiCo, Bang unraveled and went bankrupt. Now in the hands of archrival Monster and its distribution partner Coca-Cola, will Bang rise again? New challengers like Celsius may have something to say about that question.
Duane Stanford invites regular Breeze contributor and industry expert John Sicher to discuss the recent wild and crazy days of energy drinks. They also unravel what happens next in this epic competition.
Turning Point? Pricing, Dollar Gains Decelerate. Volume Loss Widens.
August 9, 2023
The US carbonated soft drink category at retail raised pricing by a high-double-digit percentage during the first half of 2023, generating +13.2% dollar sales growth. Volume declined by -3.5%, however. Meanwhile, as shown in the table, private label soft drinks gained volume share against category leader Coca-Cola and No. 2 PepsiCo. Keurig Dr Pepper posted a slight share gain, bringing the company’s CSD portfolio within three