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Bottler Deep Dive: Coca-Cola Beverages Florida Goes Big on Automation, Efficiency

Meanwhile, CEO Troy Taylor Sees Possible New Horizon in Alcohol
May 8, 2024

Bottler Embraces Role as Tester of Product and Packaging Innovation

Plus: Parcel Delivery Effort Seeks Profitability Down to Six-Pack

Coca-Cola Beverages Florida has come a long way since Troy Taylor leveraged his relationships and expertise as an advisor to Coca-Cola to win franchise bottling territory under Coca-Cola’s massive refranchising effort a decade ago. What started as central Florida territory anchored by Tampa/St. Petersburg has expanded to the entire...


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Executive Q&A: Keurig Dr Pepper CEO Tim Cofer, Executive Chairman Bob Gamgort

Company Has ‘One Leader,” Gamgort Says of Leadership Transition to Cofer
May 8, 2024

Among Priorities, Cofer Looks to Add Scale to Owned DSD Network.

Gamgort Offers View of Dr Pepper Territories Handled by Coke and Pepsi.

In RTD Coffee, Execs See Chance to ‘Carve Out a Space.’

Full Ownership Not Requirement in Partnership Deals.

Distribution of Athletic Possible?

Plus: Dr Pepper Reaches Milestone in 2023.

Keurig Dr Pepper has a new leader. The company’s board promoted COO Tim Cofer to CEO on April 26 as planned and appointed him to the board. He succeeds...


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Branded Bottled Water Leader BlueTriton Pursues Premium Strategy, CEO Says

Growth Priorities Include Aluminum Bottles, Saratoga, Expanded 5-Gallon Reach
April 17, 2024

Bottled water producer BlueTriton is rolling out a new premium aluminum bottle for its Pure Life and regional spring water brands, including Poland Spring, Arrowhead, and Deer Park. The package is among a host of growth priorities for the company, said CEO Joey Bergstein in an interview. BlueTriton was formed about...


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Boston Beer CEO Dissects Hard Dew Experiment and Distribution Reversal

Says Brand ‘Unfairly Beaten Up.’ Repeat, Velocity ‘Good’
March 20, 2024

In the summer of 2021, Dave Burwick’s career path collided with itself. That’s when Boston Beer, the maker of Sam Adams craft beer and Truly Hard Seltzer, announced a partnership with PepsiCo to create Hard Mtn Dew. Burwick was President and CEO of Boston Beer. Earlier in his career, he spent 20 years at PepsiCo, where he once managed the Mtn Dew brand before eventually becoming...


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PepsiCo Shifts Blue Cloud Alcohol Strategy from Distribution to Brand Licensing

Hard Mtn Dew Producer Boston Beer, Lipton Hard Iced Tea Maker FIFCO to Retain Roles
February 27, 2024

PepsiCo is shifting its alcohol business strategy from distribution to brand licensing as the company looks to expand Hard Mtn Dew and Lipton Hard Iced Tea nationally at a faster pace, PepsiCo has confirmed to BD. Blue Cloud Distribution will be renamed...


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Coke, Pepsi Systems Debate Case Pack Water Shift Away from DSD at Walmart

Move to Warehouse Delivery Under Serious Consideration
February 20, 2024

Proposal Seen by Some as ‘Slippery Slope’ for Direct Store Delivery.
Coca-Cola and PepsiCo Emphasizing Premium and Immediate Consumption Water

Serious discussions are underway in the US Coke and Pepsi systems about plans to ship Dasani and Aquafina case pack bottled water to Walmart by warehouse delivery instead of...


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Coke, Bottlers Discuss Revised Compensation Agreement For Alcohol

PepsiCo’s Blue Cloud Names New Leader Amid Stalled Expansion
January 31, 2024

Coca-Cola and the company’s US bottlers are negotiating a possible new compensation agreement for alcohol beverage extensions as the company pushes further into the sector with its Red Tree Beverages subsidiary, according to BD sources. The revised...


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PepsiCo's Krishnan Tapped as Next North America Beverages CEO

Independent Pepsi Bottlers Take Wait-And-See Approach On New Leader
January 31, 2024

PepsiCo Beverages North America CEO Kirk Tanner will retire from PepsiCo at the end of this week after 32 years to join fast-food chain Wendy’s as its new CEO. Tanner has led...


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Report: Red Bull, Coke, Celsius Top Influencer Marketing ROI Leaderboard

Influencer-Founded Prime Holds No. 4 Slot Among Non-alcoholic Beverage Brands
January 18, 2024

Monster, Pepsi, Gatorade Make Top-10.

Bud Light No. 2 on Alcoholic Beverage Leaderboard Amid Viral Boycott.

Plus, Subscriber Bonus: Transcript of Future Smarts Influencer Economy Panel.


Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing in 2023. That’s according to CreatorIQ, which helps brands track and manage influencer marketing programs. The firm developed a proprietary metric called Earned Media Value (EMV) to benchmark and evaluate the effectiveness of influencer campaigns in engaging consumers. Red Bull’s


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Pricing Watch 2024: CSD Concentrate Price Growth Moderated at Coca-Cola, PepsiCo

Finished Non-Carb, Energy Beverages Also Decelerated
January 18, 2024
GREEN SHEETS included: Concentrate-Pricing-2024-01-18

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose +5.8% starting Jan. 1, according to BD sources. The increase is far less than the +27% increase implemented last July to cover higher input and product costs. At PepsiCo, concentrate pricing for brands including Pepsi, Pepsi Zero Sugar, Diet Pepsi, Mtn Dew and other CSDs produced by...


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