Beverage Digest. Premium insight, analysis, and data since 1982.
Subscribe
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Subscribe Now
  • Home
    • Home Page
    • A Message From the Editor & Publisher
    • Contact Us
  • Join in
    • Join our email list!
    • The Breeze Podcast
  • Newsletter
    • Not Yet Subscribed?
    • Renew
    • Newsletter Archive
    • Latest Insights
    • Topic Browser
    • Multi-user License Inquiry
  • Fact Book
    • Fact Book 28th Edition
    • Download Your Fact Book
    • Purchase Historical Fact Books
  • Territory Maps
    • Not Yet Purchased?
    • Renew Your System Book
    • Download Your System Book
    • Purchase Historical System Books
    • Bottling-Related Articles
  • Alcohol
    • Blue Cloud Articles
    • Red Tree Articles
    • Blue Cloud Map (Newsletter subscription only)
  • Events
    • Future Smarts 2023
    • Past Events
      • Future Smarts 2022
      • Future Smarts 2021
      • Future Smarts 2020
      • Future Smarts 2019
  • Awards
    • Awards 2023
    • Past Awards
      • Awards 2022
      • Awards 2021
      • Awards 2020
      • Awards 2019
  • Sponsors
    • Sponsor Showcase
    • Request Sponsor Kit
Home » Bev50: Gatorade, Coca-Cola, Red Bull Among Brands Ranked in New Psychology-Based Study

Bev50: Gatorade, Coca-Cola, Red Bull Among Brands Ranked in New Psychology-Based Study

Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices

Bev 50 Article Thumbnail.jpg
June 28, 2023

Alpha-Diver and Beverage Digest unveiled today the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. Neuro-market researchers at Alpha-Diver conducted the study in partnership with Beverage Digest to help companies understand the WHY of consumer behavior.



Note: Must be logged in to download.
Create a free account to view.


In a webinar hosted today and available for download, attendees learned:

The Rankings

  • The top 50 CPG beverage brands, ranked according to a proprietary Alpha-Diver
  • methodology
  • Demographic-level rankings (e.g., Gen Z, Millennials, Gen X, etc.)
  • Beverages with the highest brand momentum

  • The Psychological Factors of Consumption Behavior

  • Drivers
  • Barriers

  • Implications for Beverage Companies

  • Understanding the competition
  • Developing more effective marketing strategies
  • Opportunities for innovation and product development

  • The webinar was presented by Alpha-Diver President Hunter Thurman and moderated by Beverage Digest Editor & Publisher Duane Stanford.

    Innovation Exclusive Insights Latest Insights
      • Related Articles

        Red Bull, Bodyarmor Grow Most In 2021, IRI/BCG Study Says

        Coca-Cola Details Launch Plans for New Aha Sparkling Water

        Electrolit’s New Global CEO Targets $1B in Shipment Revenue by 2024

      Popular Stories

      • 1 lineup lead

        BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

      • Gatorade water lead v3

        PepsiCo to Launch Alkaline Bottled Water Product Next Year

      The Breeze with Beverage Digest

      An original podcast that brings you into the kinds of conversations that we have here every day at Beverage Digest.
      Listen

      Latest News

      • Coca-Cola Leads PepsiCo in 33 of 40 Major U.S. CSD Markets

      • 2 zoa lead

        From TV to Retail, Zoa Energy Looks to Grow Awareness CEO Says

      • Pepsi System Meeting: U.S. Bottlers Urged to Go for “Five-Star Excellence” in 2024

      • 1 lineup lead

        BodyArmor Extends Flash I.V. to Powder. Will Take On Unilever’s Liquid I.V.

      • Coke Leaders Say Recruiting Consumers Key as Inflation Persists

      Beverage-Digest
      • Contact Us
      • Privacy Policy
      • Terms Of Use

      © 2023 Beverage Digest.
      Design, CMS, Hosting & Web Development :: ePublishing

      Follow us on social media