Bev50: Gatorade, Coca-Cola, Red Bull Among Brands Ranked in New Psychology-Based Study
Alpha-Diver, in Partnership With Beverage Digest, Delved into the Consumer Behavior Behind Brand Choices
Alpha-Diver and Beverage Digest unveiled today the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. Neuro-market researchers at Alpha-Diver conducted the study in partnership with Beverage Digest to help companies understand the WHY of consumer behavior.
In a webinar hosted today and available for download, attendees learned:
The Rankings
The Psychological Factors of Consumption Behavior
Implications for Beverage Companies
The webinar was presented by Alpha-Diver President Hunter Thurman and moderated by Beverage Digest Editor & Publisher Duane Stanford.
