Alpha-Diver and Beverage Digest unveiled today the industry’s first comprehensive psychology-based ranking of consumer beverage brands – The BEV50. Neuro-market researchers at Alpha-Diver conducted the study in partnership with Beverage Digest to help companies understand the WHY of consumer behavior.
In a webinar hosted today and available for download, attendees learned:
The Psychological Factors of Consumption Behavior
Implications for Beverage Companies
The webinar was presented by Alpha-Diver President Hunter Thurman and moderated by Beverage Digest Editor & Publisher Duane Stanford.
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