US carbonated soft drink dollar sales grew +4.0% during the first half of 2024 as volume sales declined -1.1%, according to BD data. The result represented a slight improvement from the first quarter of this year, when dollar sales grew +3.3% and volume sales
CSD Priorities to Include Minicans, Flavors, Zero Sugar.
Gatorade Will Look to Deepen Gen Z Ties. Plus, New Energy for Rockstar.
Executives and operators from PepsiCo’s North America bottling system met recently in Las Vegas to discuss market plans for 2025. Ram Krishnan, who took over in January as CEO of PepsiCo Beverages North America, urged the audience...
Related Energy Slowdown No Signal of Long-term Category Performance, Execs Say
July 31, 2024
Plus: What we Learned from KO, KDP First-Quarter Performance Reports.
Cola-Cola and Keurig Dr Pepper’s earnings reports last week provided more definition to a split in beverage consumer behavior in North America. Executives for both companies said ...
Tropicana Brands Group North America CEO Updates Progress Since PepsiCo Spinoff
July 31, 2024
It’s been two and a half years since PepsiCo spun off its Tropicana juice business into a joint venture with private equity firm PAI Partners in the middle of a global pandemic. That new entity, Tropicana Brands Group, has set an ambition to be “the undisputed global leader in chilled and fresh beverages.” The path has presented challenges. Undeterred, North America CEO Monica McGurk told BD in an interview that she sees future growth in both legacy orange juice and new juice products that will expand the portfolio across age cohorts, day parts, occasions, and sales channels. hashtag
Red Bull Tops Influencer Marketing Ranking for Non-Alcoholic Brands
July 31, 2024
Red Bull topped a list of non-alcoholic beverage brands that reaped the highest return on investment on influencer marketing for the first six months of this year. That’s according to CreatorIQ, which helps brands...
Coca-Cola’s stock outperformed PepsiCo, Keurig Dr Pepper, and the S&P 500 Consumer Staples index during the first six months of this year. Coca-Cola’s shares grew +8.0%, beating the 7.5% gain by the index while...
BD Informally Surveys Key Retail Chains for Deal Activity
July 16, 2024
Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.
An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...
Exec Says PBNA Focus is Total Beverage Portfolio and Profitability.
PepsiCo’s noisy second-quarter earnings report driven by Frito-Lay underperformance overshadowed an improved trend at PepsiCo Beverages North America (PBNA). On July 11, PepsiCo reported organic sales and volume performance that fell short...
STōK RTD Coffee on Fire. Fairlife Core Power Grows Volume and Dollars
June 20, 2024
Danone grew ready-to-drink coffee volume sales during the first quarter of this year by +7.2%, taking an additional +3.2 share points in the category. The result was driven by STōK, which aired...
The former CEO of Celsius and a former Coca-Cola veteran have partnered to launch what they say is a “rapid alcohol detoxification” beverage called Unbuzzd, as the market for hangover remedy drinks moves beyond mere...