All-Channel U.S. Beverage Value and Volume Analysis for 2018.
May 15, 2019
This report includes rankings and performance measures for top beverage trademarks and carbonated soft drink brands. You will also find full-year 2018 sales for the major US beverage categories. All-channel metrics incorporate unmeasured channels such as fountain.
In 2018, pricing gains for carbonated soft drinks offset volume declines and led to dollar growth for the first time since 2015. As the table below shows, rising carbonated soft drink (CSD) prices compensated for a -1.5% drop in volume, resulting in a +1.4% dollar increase
Pepsi to Stage Concert at Former Coke Museum in Atlanta
February 1, 2019
Super Bowl sponsor PepsiCo is used to being in enemy territory. The last four Super Bowls were hosted by cities where Coca-Cola enjoys a market share lead in carbonated soft drinks, as the table below shows. While the same holds true this year for Super Bowl LIII, the stakes are even higher as Coke’s hometown Atlanta plays host.