Sparkling Water

Bubly Rolls Out ‘Bounce’ Caffeinated Variant as Category Posts Strong 2020

Plus, Sparkling Water results at Retail: 2020

February 17, 2021

PepsiCo’s Bubly sparkling water brand is rolling out a caffeinated version called Bounce. The line extension contains...

Coke, PepsiCo See Improving 2021 Consumer Environment Amid Vaccinations

4Q Earnings Recap

February 17, 2021

Last week, both Coca-Cola and PepsiCo reported fourth quarter earnings results, and executives offered commentary on expectations for 2021. While both companies expect improvement in consumer...

Briefs: February 3, 2021

February 3, 2021

Collection of industry briefs to keep beverage executives up to speed.

Keurig Dr Pepper Has Path to ‘Sizeable Deal,' Analyst Says

BD, Sources Speculate About Possibilities

February 3, 2021

Keurig Dr Pepper has a path to “a sizeable deal in the near future,” analysts at Consumer Edge Research concluded in a Jan. 27 report. The analysts, led by Brett Cooper, connected several dots, including KDP’s recent addition of two finance experts to its board. BD explores the possibilities.

Coke to Eliminate 2,200 Jobs Globally

Cuts Include 1,200 US Positions at Corporate, North America Units

December 17, 2020

Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a

The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal

November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...

Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future

October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ...

PepsiCo Evaluating Hard Seltzer Category

‘Not Obvious How You Capture a Lot of Value,’ CEO Says

October 1, 2020

With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...

Molson Coors Charts Path to Total Beverage Through Zenwtr, LA Libations, Hexo

Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer

September 24, 2020

Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)