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Briefs: April 1, 2021

April 1, 2021

This Spring, LaCroix will launch three new flavors – Beach Plum, Black Razzberry, and Guava Sao Paolo.

PepsiCo launched a number of products in March, including Pepsi Mango. The variant is...


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Keurig Dr Pepper Has Path to ‘Sizeable Deal,' Analyst Says

BD, Sources Speculate About Possibilities
February 3, 2021

Keurig Dr Pepper has a path to “a sizeable deal in the near future,” analysts at Consumer Edge Research concluded in a Jan. 27 report. The analysts, led by Brett Cooper, connected several dots, including KDP’s recent addition of two finance experts to its board. BD explores the possibilities.


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Coke to Eliminate 2,200 Jobs Globally

Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020

Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a


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The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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