Cuts Include 1,200 US Positions at Corporate, North America Units
December 17, 2020
Coca-Cola has informed employees internally of a wave of new job cuts this week in support of a global restructuring program announced in August. The eliminated positions include previously announced voluntary separations and now involuntary separations started this week, according to a
Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020
Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...
Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020
PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ...
‘Not Obvious How You Capture a Lot of Value,’ CEO Says
October 1, 2020
With Coca-Cola’s move into the hard seltzer category, and the possibility of an entry from Monster Beverage, analysts on PepsiCo’s earnings conference call this morning were naturally inquisitive about...
Plus, Brewer Signs Deal to Distribute Coca-Cola Topo Chico Hard Seltzer
September 24, 2020
Late last year, Molson Coors replaced “Brewery” with “Beverage” in the company’s name as it looked to expand beyond alcohol “to other growth adjacencies.” Eleven months later, the company has taken the first product-related steps...Includes an infographic illustrating Molson Coors’ emerging non-alcoholic beverage activity. (PLUS: Story updated 10/1/20 with developments since original publication.)
Molson Coors Beverage Company announced its first slate of non-alcoholic beverage launches since changing its name late last year to replace “Brewing.” Get this news, plus a fast-paced collection of news from around the industry, both in the US and abroad.