One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019
Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.
Farm Bill Legalizes Hemp. The newly-passed $867 billion U.S. Farm Bill, awaiting President Trump’s signature, includes a provision to legalize hemp nationally. This could make it easier for beverage companies to market products infused with CBD, a non-psychoactive ingredient derived from hemp...
BD held its annual Future Smarts conference on Dec. 7 in New York City. The program focused on the implications of massive changes this year to the North American non-alcoholic beverages landscape. New leaders have taken over all three of the largest soft drink makers -- Coca-Cola, PepsiCo and Keurig Dr Pepper -- since 2017. Acquisitions of Dr Pepper Snapple by Keurig Green Mountain, Costa Coffee by Coke and SodaStream by PepsiCo have all signaled a more aggressive approach to portfolio transformation. Meanwhile