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Home » Sparkling Water Category Volume Depressed at Retail Amid Higher Pricing in 1H 2022. Dollars Up

Sparkling Water Category Volume Depressed at Retail Amid Higher Pricing in 1H 2022. Dollars Up

Polar Cuts Pricing, Sales Surge. Lacroix, Bubly Lose Share

September 22, 2022

Sparkling water category pricing at US retail surged +8.6% during the first half of 2022, and volume sales declined as a result. The category posted dollar sales growth of +4.5%. As shown in the table below, LaCroix’s +10.4% pricing growth was higher than the category, leading to a volume sales decline that was almost twice the rate of the category. PepsiCo’s Bubly and Coca-Cola’s Aha, created to compete with mainstream brands such as LaCroix, each posted pricing growth that lagged the category. Bubly underperformed the category in volume and dollar sales. Aha posted a slight dollar sales increase and the brand’s volume sales decrease was narrower than the category decline. LaCroix, Bubly, and Aha lost dollar share. Pricing for Coca-Cola’s Topo Chico jumped almost +14.0% as the brand posted double-digit percentage volume and dollar sales declines and lost at least a share point by both measures. The brand has been working through supply shortages. Meanwhile, Polar cut pricing -1.9%, which generated double- digit percentage increases in dollar and volume sales and gained share. Sweetened brand Sparkling Ice also posted higher pricing, volume sales, and dollar sales.

Suppliers Retail Financial Sparkling Water Data Snapshots Latest Insights
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