Sparkling water category pricing at US retail surged +8.6% during the first half of 2022, and volume sales declined as a result. The category posted dollar sales growth of +4.5%. As shown in the table below, LaCroix’s +10.4% pricing growth was higher than the category, leading to a volume sales decline that was almost twice the rate of the category. PepsiCo’s Bubly and Coca-Cola’s Aha, created to compete with mainstream brands such as LaCroix, each posted pricing growth that lagged the category. Bubly underperformed the category in volume and dollar sales. Aha posted a slight dollar sales increase and the brand’s volume sales decrease was narrower than the category decline. LaCroix, Bubly, and Aha lost dollar share. Pricing for Coca-Cola’s Topo Chico jumped almost +14.0% as the brand posted double-digit percentage volume and dollar sales declines and lost at least a share point by both measures. The brand has been working through supply shortages. Meanwhile, Polar cut pricing -1.9%, which generated double- digit percentage increases in dollar and volume sales and gained share. Sweetened brand Sparkling Ice also posted higher pricing, volume sales, and dollar sales.
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