CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants.
Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10. According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:
Sparkling water category pricing at US retail surged +8.6% during the first half of 2022, and volume sales declined as a result. When all was said and done, the category posted dollar sales growth of +4.5%. As shown in the table below, LaCroix’s +10.4% pricing growth was higher than the category, leading...
