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Celsius, C4 Surged in 2022 as New Partnerships Portend Strong 2023

April 19, 2023
Energy drink challengers Celsius and C4, which signed investment and distribution deals last year with PepsiCo and Keurig Dr Pepper respectively, took share at...
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BodyArmor Looks to Double Awareness, Become Household Brand, CMO Says

March Brings Investment Growth for Coke’s Sports Drink Brands, He Says
March 2, 2023

Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...


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BodyArmor Looks to Become Household Brand, CMO Says.

Exclusive Interview: BA Sports Nutrition CMO Matthew Dzamba
February 21, 2023

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...


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New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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Court Filing: Bang Energy Creditors Include Monster, PepsiCo, KDP, 7-Eleven, Target, Various Suppliers

October 11, 2022

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:


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Sparkling Water Category Volume Depressed at Retail Amid Higher Pricing in 1H 2022. Dollars Up

Polar Cuts Pricing, Sales Surge. Lacroix, Bubly Lose Share
September 22, 2022

Sparkling water category pricing at US retail surged +8.6% during the first half of 2022, and volume sales declined as a result. When all was said and done, the category posted dollar sales growth of +4.5%. As shown in the table below, LaCroix’s +10.4% pricing growth was higher than the category, leading...


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Blue Cloud Distribution GM Says, ‘We’re in This for the Long Haul.’

Unit Now Holds Permits in 31 States
September 22, 2022

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...


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Former Coke Executive Looks to Scale Up 2-Year-Old Lemon Perfect

August 18, 2022

BD caught up with former Coca-Cola sales executive Jim Brennan a month after he was hired full-time by startup beverage brand Lemon Perfect. Brennan has served as an advisor to the Atlanta-based company’s Founder and CEO Yanni Hufnagel since early 2021, helping open doors at key retailers including Kroger, Costco, and Safeway. That requires meetings with retailers and other hands-on work, and as Brennan was pulled deeper into...


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Coca-Cola Boosts Revenue Outlook Even as Execs Look Over Their Shoulders

What We Learned in Q2: BodyArmor Slide, Alcohol, Costa Coffee Robots
August 2, 2022

Coca-Cola raised its full year guidance this week in a sign that the company’s leadership is confident in its ability to navigate volatile input costs, consumer headwinds spurred by inflation, and the looming ...


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Store Brand Soft Drinks Show Signs of Life as Inflation Persists

Meanwhile, Pepsi Faces Turbulence in Latest Soda Results at Retail
August 2, 2022
As consumers face unprecedented 40-year-high price inflation for everything from gas to groceries, beverage industry watchers have kept their eyes on an important canary in the coal mine for branded drinks – growth in private label offerings. When consumers’ bank accounts are pressured, they look to lower-priced store brands to stretch the grocery budget. This year had been different, as shoppers for many...
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