Bodyarmor-Powerade a ‘One-Two Punch’ Vs Gatorade With Two-Tier Pricing

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening the aperture and speaking to a broader audience, like gatekeepers and active adults.” He also said...

BodyArmor leaders will look to double the brand’s awareness and make it a household name now that they have completed an integration with Coca-Cola’s Powerade, BodyArmor Sports Nutrition CMO Matt Dzamba told BD in an exclusive interview. “We can't just be a brand that athletes of the Nth degree understand,” he said of BodyArmor. “So we're widening...

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Bang Energy owner Vital Pharmaceuticals (VPX) filed for bankruptcy protection in Florida on Monday, Oct. 10.  According to a court filing, VPX's top 30 non-insider, unsecured creditors are owed more than $700 million. Some of the creditors' claims are under dispute by VPX or in litigation. According to the court document (available here), VPX's creditors include:

Sparkling water category pricing at US retail surged +8.6% during the first half of 2022, and volume sales declined as a result. When all was said and done, the category posted dollar sales growth of +4.5%. As shown in the table below, LaCroix’s +10.4% pricing growth was higher than the category, leading...

BD spoke with Blue Cloud General Manager Emiliano Di Vincenzo to seek additional clarity and to update progress with both Hard Mtn Dew and Blue Cloud. Hard Mtn Dew distributor Blue Cloud Distribution, set up last year by PepsiCo, is currently delivering products in nine states, according to the company. Blue Cloud Distribution also has secured federal alcohol wholesale permits in...

BD caught up with former Coca-Cola sales executive Jim Brennan a month after he was hired full-time by startup beverage brand Lemon Perfect. Brennan has served as an advisor to the Atlanta-based company’s Founder and CEO Yanni Hufnagel since early 2021, helping open doors at key retailers including Kroger, Costco, and Safeway. That requires meetings with retailers and other hands-on work, and as Brennan was pulled deeper into...

Coca-Cola raised its full year guidance this week in a sign that the company’s leadership is confident in its ability to navigate volatile input costs, consumer headwinds spurred by inflation, and the looming ...