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Mtn Dew Hard

PepsiCo Joins Truly-Maker Boston Beer To Launch Hard Mtn Dew In 2022

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System
August 11, 2021

PepsiCo has collaborated with Boston Beer to develop an alcoholic product called Hard Mtn Dew to be launched in the US early next year, the companies announced Tuesday. It’s believed to be the company’s first foray into alcohol. The flavored malt beverage (FMB) will contain...

Company to Create Licensed Sales and Distribution Entity to Enter US 3-Tier System


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Briefs: August 11, 2021

August 11, 2021

Territory Changes and Deals: August 11, 2021

August 11, 2021

A collection of key deals from around the industry so you don't miss a beat...


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Coke to Sell Three U.S. Hot-Fill Plants to Refresco, Close Two Others

Executive Says Deal Part of Coke’s ‘Asset Right’ Strategy
August 3, 2021

Coca-Cola has agreed to sell three hot-fill plants to Refresco as part of an ongoing “asset right” market strategy, according to...


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PepsiCo’s U.S. Bottling System Battles Supply Chain Issues

CFO Says Investment in Capacity Will Catch Up to Swelling Demand
July 15, 2021

PepsiCo’s independent beverage bottlers in the US have reported a patchwork of product out-of-stocks at a time of rising consumer demand within...


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Territory Changes and Deals: June 7, 2021

June 7, 2021

A collection of key deals from around the industry so you don't miss a beat.


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Coca-Cola Energy to Be Discontinued This Year After Sluggish Sales

Move May Open Space for Coca-Cola With Coffee ‘Pleasant Surprise’
May 25, 2021

On May 14, BD broke news of Coke’s decision to discontinue Coca-Cola Energy in the US and Canada by the end of this year. The cola-flavored energy drink didn’t perform as expected in the US after its debut a year and a half ago, just ahead of the Covid-19 pandemic. Mass...


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As Covid Subsides, Challenges Remain for Coke and Pepsi Bottlers

Higher Costs Signal Pricing Actions to Ease Burden
April 20, 2021

As Covid Subsides, Challenges Remain for Coke and Pepsi Bottlers. Since the US outbreak of the COVID-19 virus more than a year ago, BD has tracked the crisis through the eyes of beverage executives in the Coca-Cola, Pepsi, and independent bottling systems. Our latest informal survey asked bottlers what has improved and what they continue to grapple with on the way to a new normal that has yet to be defined. The following is a synopsis of contributions from more than a dozen bottling executives...


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Territory Changes And Deals: March 3, 2021

March 3, 2021

Under pressure from activist investors unhappy with the company’s performance, Danone has announced plans...


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Key Beverage Launches Announced As Pandemic Uncertainty Unwinds

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+
March 3, 2021

Neon Zebra. Dr Pepper Zero Sugar. Smartwater+

With prospects for a COVID-19 recovery improving, beverage makers are working their way back to a more normal innovation pattern in the US as retailers prepare to reset store shelves...


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