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Briefs: September 5, 2024

September 5, 2024
A collection of recent developments from around the industry to keep you up to speed...
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At Retail: Carbonated Soft Drinks Dollars Up +4.0% in 1H ’24. Volume Down -1.1%

Coca-Cola Outperforms. PepsiCo, Keurig Dr Pepper Lag Category
August 22, 2024

Critical Convenience Channel Underperforms Category.

US carbonated soft drink dollar sales grew +4.0% during the first half of 2024 as volume sales declined -1.1%, according to BD data. The result represented a slight improvement from the first quarter of this year, when dollar sales grew +3.3% and volume sales


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July 4 CSD Promotions Pull Revenue Management Lever

BD Informally Surveys Key Retail Chains for Deal Activity
July 16, 2024

Plus, 4-Week Retail Data Shows Stable Pricing Growth Across Categories.

An informal BD survey of July 4 weekend holiday pricing revealed a more muted promotional environment for a key carbonated soft drink (CSD) package compared to 2023. BD reviewed...


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CSD Volume Decline Abates at U.S. Retail. Pricing, Dollar Growth Slowed

Energy Category Posts Dollar, Volume Gains. Monster, Red Bull Slip
June 6, 2024

Sports Drink Category Lackluster on Weak Gatorade, BodyArmor Performance.

Prime Hydration Rocket Ship Slows.

Sparkling Water Performance Strong, as Sparkling Ice, LaCroix, Polar Add Volume.

Category Green Sheets: CSDs, Energy, Sports, Water (Sparkling, Plain, Enhanced)

Carbonated soft drink (CSD) volume at US retail declined -1.5% during the first quarter of 2024, which was less than


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2023 All-Channel Results: LRB Dollars Rose. Volume Fell. Dr Pepper Edges Out Pepsi-Cola as No. 2 CSD Brand

Most Top-10 LRB Trademarks Posted Dollar Growth, Volume Decline
May 23, 2024

Liquid refreshment beverage sales across all US measured and unmeasured channels in 2023 grew +7.9% by...tables included:

Table 1: U.S. LRB Category Volume and Dollar Performance FY2023

Table 2: Top U.S.Carbonated Soft Drink (CSD) Brands* FY2023

Table 3: Top U.S. Liquid Refreshment Beverages (LRB) Trademarks* FY2023


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Opening Thoughts: May 23, 2024

May 23, 2024
Looking for in-depth sales results and other statistics across the US non-alcoholic beverage industry for 2023? The Beverage Digest data team has just released the 29th Edition of the our annual Fact Book. These performance results differ from the quarterly data published in BD’s newsletter because they include sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets. This is some of the best data you can get for the price.

Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the US beverage business.

For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee, and tea. It includes charts and tables breaking down last year’s results and trends. A comprehensive set of “Datasheets” in Excel format provides brand level detail, grouped by company and category.

This Fact Book and all-channel data is based on Beverage Digest’s evaluation, analysis, and estimates of information obtained both publicly and from confidential sources. The team has organized and maintains the data within a relational database. Our annual industry estimates are fine-tuned as we develop new information.

For nearly three decades, Beverage Digest’s Fact Book has become a trusted tool for the industry, and we are proud to bring you the following overview...


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Coca-Cola Widened U.S. Soft Drink Gap With PepsiCo in 2023

PepsiCo CEO Emphasizes ‘Full’ Beverage Portfolio Focus for North America Business
March 7, 2024

Coca-Cola’s volume share of the US carbonated soft drink (CSD) market at retail surpassed 40% in 2023, according to BD data. As shown in the table, market leader Coke gained nearly half...


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Private Label CSDs Jumped +7.2% in Nine-Month Retail Data

As Pricing Growth Now Decelerates, Private Label Pressure Wanes.
December 19, 2023

Private label carbonated soft drink volume jumped +7.2% at US retail during the first nine months of this year, according to BD data, as persistent grocery inflation pressured price-sensitive consumers. Private label CSDs also gained a half-point of ...


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Future Smarts Highlights From Coke, PepsiCo, KDP Leaders

Coke North America President Mann to Keep Volume Pressure in Focus. PBNA Supply Chain Chief Jordan Talks AI, Automation, Electric Trucks. Whitmore Intent on Territory Optimization. Watching U.S. Alcohol Sector.
December 19, 2023
Beverage Digest hosted its annual Future Smarts conference in New York on Dec. 11. The day’s lineup of speakers included leaders from three of the largest US beverage companies — Coca-Cola, PepsiCo, and Keurig Dr Pepper. The executives sat for interviews on stage with Beverage Digest Editor & Publisher Duane Stanford. Below are highlights from those discussions. Takeaways from other sessions will be featured in subsequent issues of this newsletter...
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NACS: Beverage Makers Reveal 2024 Innovation Aimed at Convenience Retail

Coke Spiced, BodyArmor Zero, Bubly Burst, Dr Pepper Creamy Coconut Among Coming Launches
October 12, 2023

This year’s NACS expo for convenience store operators, held last week in Atlanta, provided a first look at product innovation from beverage makers in advance of Spring shelf resets. Buyers from both chain and independent small-store retailers attend the show. NACS is the primary trade association for the global convenience and fuel retailing industry. BD attended the event to walk the show floor. Here are some of the newest products shown:


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