Pepsi to Push ‘Unapologetic Enjoyment.’ Dew to Invest in Core Markets. Gatorade to Take ‘Surgical Approach’ to Hot Weather. Bubly to Innovate.
September 17, 2019
PepsiCo brought together executives from its US bottling system in August to review new product and marketing plans for 2020. The company hosted the meeting at its Purchase, New York headquarters. Attendees included company-owned and independent franchise bottling executives. The gathering came six months after PepsiCo reorganized its North America beverage business into five divisions, four in the US and one in Canada. The meeting’s theme was...
One Year After Refranchising, What’s Next for Coke’s Largest U.S. Bottler? Katz Sees Complexity Management, Segmentation Among Keys to Growth
March 15, 2019
Last August, Coca-Cola Bottling Co. Consolidated named Dave Katz president and COO. He spent 25 years preparing for the role. BD spoke to Katz about refranchising, competition with a reorganized PepsiCo beverages unit, methods to fuel revenue growth and even CBD.
On Jan. 15, Birmingham-based Pepsi bottler Buffalo Rock sued PepsiCo for breach of contract, alleging the franchisor has failed to stop the transshipping of unauthorized products such as Pepsi-Cola and Mtn Dew into Buffalo Rock’s exclusive territory. Buffalo Rock’s franchise rights cover portions of Alabama, West Georgia and Florida. The lawsuit asks for at least $1 million in actual damages, plus more for punitive damages. PepsiCo’s company-owned bottler, Pepsi Beverages Co., also is named.
Farm Bill Legalizes Hemp. The newly-passed $867 billion U.S. Farm Bill, awaiting President Trump’s signature, includes a provision to legalize hemp nationally. This could make it easier for beverage companies to market products infused with CBD, a non-psychoactive ingredient derived from hemp...
Keurig Dr Pepper has agreed to acquire the sales and distribution rights of Swire 7Up Dr Pepper of Pasco, Washington, which covers territory in Franklin and Benton counties on the Columbia River; brands being moved also include A&W, Sunkist, Schweppes, Cactus Cooler soda, Deja Blue bottled water and Venom energy drink
BD held its annual Future Smarts conference on Dec. 7 in New York City. The program focused on the implications of massive changes this year to the North American non-alcoholic beverages landscape. New leaders have taken over all three of the largest soft drink makers -- Coca-Cola, PepsiCo and Keurig Dr Pepper -- since 2017. Acquisitions of Dr Pepper Snapple by Keurig Green Mountain, Costa Coffee by Coke and SodaStream by PepsiCo have all signaled a more aggressive approach to portfolio transformation. Meanwhile
PepsiCo’s Izze Fusions Mostly Gone in U.S. Amid Core Brands Refocus.
November 12, 2018
Lemon Lemon and Izze Fusions, launched in early 2017 as part of PepsiCo’s “Next Gen” CSD push, have been mostly phased out of the U.S. market. Both sodas were formulated with a stevia/sugar blend and less than 70-calories per 12-oz can. Lemon Lemon, a sparkling lemonade, contains 6% lemon juice. Izze Fusions contained 5% juice. Lemon Lemon reached almost 435,000 cases in the U.S. during the second quarter of 2017, according to retail data. While not discontinued, the brand dropped to almost 30,000 cases during the third quarter of this year. However, Lemon Lemon is gaining momentum overseas, according to a source
Pricing for the carbonated soft drink category (excluding energy) grew 2% during the first nine months of this year, according to quarterly data tracked by BD. That was an acceleration over the +1.3% gain achieved during the first half of the year (not in table). Coke, PepsiCo and Keurig Dr Pepper all boosted pricing, with Coke outperforming the category (table below). Private label pricing fell