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Home » Topics » CSD

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Labor Day Supermarket Ad Review Shows Promotions Blunted

At Chicago Jewel Osco, Coke, Pepsi 12-packs 21% Higher than in 2017
September 16, 2021

BD reviewed supermarket weekly discount ads at select stores scattered around the country to identify promotional pricing for carbonated soft drinks and other beverages during the Labor Day holiday. The circulars included holiday weekend, Sept. 3-6. In most cases, carbonated soft drink pricing was ...


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SodaStream Launches Do-It-Yourself Pepsi, 7Up Syrups in Canada

U.S. Launch Next?
September 16, 2021

PepsiCo’s SodaStream unit has launched a line of do-it-yourself Pepsi and 7Up syrups for the at-home appliance in Canada, moving one-step closer to the ...


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bottles

Coke, Pepsi, Dr Pepper Bottlers Navigate Delta Variant, Supply Shortages.

Say Retail Sales Remain Elevated. Detecting Some Renewed Stock Up. Report Lost Sales.
September 1, 2021

Hope of a post-pandemic return to normal this year in the US has given way to continued uncertainty as COVID-19 vaccination rates vary widely by state, the Delta variant spreads, and workers delay getting back to the office or resuming employment. At the same time, vaccinated consumers are pushing forward in many parts of the country as they frequent restaurants, travel, and get back to something approaching business as usual. For beverage bottlers within the Coca-Cola, PepsiCo, and Keurig Dr Pepper systems, the state of business is a...


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Opening Thoughts: September 1, 2021

September 1, 2021

Three exclusive stories in this edition highlight the complexities of today’s marketplace during a lingering pandemic. In the first story, beverage bottlers, who face unprecedented...


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Soft Drink Pricing Surge: US Retail Results

Sales Remained Elevated During 1H 2021
August 11, 2021

Work-at-home policies and a still unfolding return to pre-pandemic activity continued to buoy the US carbonated soft drink (CSD) market at retail during the first half of this year. As shown in the table with this story, category...


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PepsiCo, Bottlers Map Out 2022 Plans

Company Shares 2022 Marketing, Product Innovation for North America
July 29, 2021

Riding a wave of increased investment and momentum, PepsiCo’s North American bottling system convened in June to discuss marketing and distribution plans for 2022. Bottling executives from the independent Pepsi system and company-owned operations attended the virtual meeting. Despite supply issues in the aftermath of the COVID-19 pandemic, the mood was upbeat, representing an optimism unmatched in recent years, sources told BD. This story is based on information from people who attended the meeting. This year...


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Keurig Dr Pepper Shifts More Brands to Polar in New Hampshire

Plus, Latest KDP Partner Brand, Seed Investment Developments
July 15, 2021

Keurig Dr Pepper made the latest in a string of territory changes that executives have said will improve distribution performance and efficiency for the company’s ready-to-drink portfolio. As of mid-June...

Plus, Latest KDP Partner Brand, Seed Investment Developments


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coca-cola-zero-sugar-lead

Coke Zero Sugar Gets New Formula, Graphics, Campaign

New Version Hits U.S. This Month Amid Global Push
July 13, 2021

This morning, Coke will announce a revised formula, updated package graphics, and a new marketing campaign for Coca-Cola Zero Sugar in North America. Similar changes have already been executed in...


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Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.


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Soft Drinks At Retail: Q1 Volume, Dollars Rose as KDP Led Pandemic-Fueled Gains

Green Sheet Details Corporate, Top-10 Brand Performance
June 7, 2021

Consumers continued to turn to carbonated soft drinks at US groceries and convenience stores during the first quarter of this year as many restaurants, workplaces, and foodservice venues remained closed or under limited use following the worst of the Covid-19 pandemic. At US retail, carbonated soft drink (CSD) volume...


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