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Briefs: July 12, 2023

July 12, 2023

A collection of recent developments from around the industry to keep you up to speed...


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Promotions: July 4 Soda Deals Blunted Compared to 2022

Green Sheet Details Promotional Holiday Pricing in Five Markets
July 12, 2023

US consumers paid more for promoted carbonated soft drinks during this year’s Fourth of July holiday than last year at five chains surveyed by BD. Using store promotional circulars, BD compiled promotions at stores in Chicago, Los Angeles, Louisville, Idaho Falls, and Miami, comparing them to deals from last year’s flyers. Both periods included the federal July 4th holiday. The Green Sheet with this story compiles promotions culled from the...


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Opening Thoughts: May 26, 2023

May 26, 2023

A year ago, I wrote that US beverage bottlers saw no “competitive stupid” retail soft drink pricing, as one person put it, during the Memorial Day weekend. This year, a quick informal survey of supermarket circulars across the country finds the same rational promotional landscape, even as pricing remains elevated.

Consumers can grab 12-packs of...


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Top Takeaways From a Wild Year in Beverages

Full Transcript of The Breeze, Episode 5
May 18, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 5. In this episode, industry expert John Sicher joins Beverage Digest Editor and Publisher Duane Stanford to break down their top takeaways from the just-released 28th Edition of Beverage Digest’s Fact Book. The Fact Book captures performance results for the full non-alcoholic drinks market, not just what’s measured by store scanners. That includes everything from groceries to the fountain channel, where a lot of brand activity happens. Listen in as they talk shop.


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Opening Thoughts: May 17, 2023

May 17, 2023

Our team has just released the 28th Edition of the Beverage Digest Fact Book, detailing 2022 in-depth sales results and other data across the US non-alcoholic beverage industry. This data differs from the quarterly data reports published in BD’s newsletters because it includes sales of packaged and fountain drinks across all channels, including retail stores and foodservice outlets.

Today’s special issue is a top-level view of that annual all-channel Fact Book report. The following pages cover major beverage companies, categories, trademarks, and brands. It’s your quick reference guide to how the biggest players are performing in both liquid refreshment beverages and carbonated soft drinks, and it provides a snapshot of the intense competition in the U.S. beverage business.

For much more detail into the numbers, you’ll want to purchase the full Fact Book, available HERE. This deep 67-page report covers CSDs, packaged water, sports drinks, energy drinks, juice, and ready-to-drink coffee and tea. It includes...


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Briefs: May 10, 2023

May 10, 2023
A collection of recent developments from around the industry to keep you up to speed...
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CSDs at Retail: First-Quarter Pricing Gains Soar. Volume Dives

Private Label Surges as Most Top-10 Brand Shares Slide
May 10, 2023

Carbonated soft drinks pricing growth at retail accelerated during the first quarter of this year compared to full-year 2022, according to BD data. And the category’s volume decline deepened. Pricing in the quarter jumped almost...

Tables included:

U.S. CSDs at Retail by Company: Q1 2023 (Volume, Dollars, Pricing)

GREEN SHEETS included: Carbonated Soft Drinks: Q1 2023 Volume Sales and Carbonated Soft Drinks: Q1 2023 Dollar Sales


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Pricing Coke and Pepsi in a Post-Pandemic World

Full Transcript of The Breeze, Episode 4
April 13, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 4. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss soda pricing power.

Today we chat with long-time industry expert and former Beverage Digest publisher John Sicher to discuss soda pricing power. The carbonated soft drink category is a significant value driver in the ready-to-drink refreshment beverage market. Products like Coca-Cola, Pepsi, and Dr Pepper are important to retailers in generating store traffic and contributing to overall profitability. We explore how the recent surprising period of pricing growth in the category has evolved and whether this trend will continue in 2023 and beyond.
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U.S. Carbonated Soft Drinks Extract Value in 2022

CSD Pricing, Dollars Jump. Volume Posts Modest -1.9% Decline
March 2, 2023
Sports Drinks

LRB Share is Key Metric for PepsiCo Beverages North America, PepsiCo CEO Says.

Private Label Results. Top-10 Brand Performance. Dew Lags in C-Stores.


The US carbonated soft drink category at retail generated pricing growth of almost +15% in 2022, according to new BD data. Volume declined a modest -1.9% as most CSD makers found success extracting latent value from their brands and offsetting across-the-board cost inflation. As shown in the table...


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Is Sprite Beatable?

Full Transcript of The Breeze, Episode 2
February 25, 2023

The following is transcript of Beverage Digest's podcast, The Breeze, Episode 2. Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the lemon-lime category's past, present and future. PepsiCo is starting from scratch and creating a brand new lemon-lime soda: Starry. After dominating the segment for thirty years, Sprite now has a new competitor. Do we have a legitimate lemon-lime war again? Duane Stanford invites beverage industry expert (and former Beverage Digest publisher) John Sicher to discuss the lemon-lime category's past, present and future.


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