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Fountain

Home » Topics » Fountain
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    November 2, 2020

    PepsiCo Beverage's Hispanic Business Unit Leader Offers Inside Look

    Earlier this month, PepsiCo CEO Ramon Laguarta announced a set of initiatives and related spending aimed at Hispanic businesses, consumers, communities and employees. Some of that work will pass through the relatively new Hispanic Business Unit of PepsiCo Beverages North America (PBNA), which is now in its third year. In 2020, the company added a similar unit for PepsiCo Foods North America. BD reached out to Esperanza Teasdale, the VP and GM who leads the Hispanic Business Unit for beverages, reporting to PBNA CMO Greg Lyons. Teasdale discussed her team’s work to capture a greater share of the $2.6 trillion in annual spending in the US by Hispanic consumers. As she put it, that market would be equivalent to the eighth largest country in the world. The following has been edited for clarity and space:

  • Stadium med
    June 23, 2020

    100 Days. Billions Lost

    Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...

  • May 6, 2020

    Report: Restaurant Sales Decline May Have Hit Bottom

    Several recent reports by Credit Suisse Analyst Lauren Silberman and her team have outlined sales trends for the US restaurant sector during the COVID-19 pandemic. This is an important sales channel for fountain and packaged beverages. The following are highlights from the reports...

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  • Uno 5
    February 21, 2020

    Technology: Beyond the Bottle. Startup Uno Looks to Become ‘USB of Beverages’ to Curb Plastic Waste

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    August 29, 2019

    Dasani PureFill Leverages Coke’s Freestyle Technology to Get Smaller

  • February 15, 2019

    Teamsters Say Reyes Coke Risks California Sales With ‘Cost-Cutting Strategies’

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    January 18, 2019

    ‘Digital Immersion’ Part of Coke’s New Customer Lab

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