Together, Coca-Cola, PepsiCo and Keurig Dr Pepper have pouring and marketing rights contracts covering 172 teams and racing tracks across the top US professional football, basketball, baseball, hockey, soccer and racing leagues (see table). PepsiCo and Coca-Cola also hold overall corporate sponsorships with five of those leagues. Virtually no soda is being poured amid the ongoing COVID-19 pandemic ...
Several recent reports by Credit Suisse Analyst Lauren Silberman and her team have outlined sales trends for the US restaurant sector during the COVID-19 pandemic. This is an important sales channel for fountain and packaged beverages. The following are highlights from the reports...
Here’s what the entrepreneur Tal Shub imagines: A patron walks into a café holding a stylish, re-usable cup that includes a built-in lid and retractable straw. The consumer inserts their cup upside down into a port that resembles a shallow automobile cup holder. In seconds, the port.......this company offers a window into a beverage frontier where entrepreneurs are leveraging consumer concern over plastic waste and looking beyond the bottle to create new commercial opportunities...
